FourthCanvas

What happens when culture stops being a buzzword and becomes the operating system for how teams work, care, and deliver excellence? In this candid panel conversation, leaders from FourthCanvas and @paystack share real stories of how intentional culture translates into retention, customer trust, product quality, and brand reputation. Featuring: @victorfatanmi — Director of Strategy, FourthCanvas @mae_afolabi — Director of Design, FourthCanvas @AishaSalaudeen — Head of Brand Storytelling, Paystack @DamilareStark — Brand Designer, Paystack @oluRehmy — Head of People, FourthCanvas You'll learn: 7:38 Why branding begins with culture, not design 12:01 Why teams go above and beyond (even without being asked) 23:34 How Paystack inspires employees to become natural brand ambassadors 28:34 How internal truth strengthens external promise 37:18 How cultural intentionality leads to customer retention 1:02:09 Practical steps for founders building lasting company culture. Perfect for founders, team leads, marketers, and builders shaping modern African businesses. If you'd rather watch the full conversation on YouTube, check out the reply tweet 👇🏾

In 2015, he co-founded @FourthCanvas , a team of strategists and designers that has grown into one of Nigeria’s most respected design agencies, working with organizations to build impactful brands, products, and digital experiences.

The Moment is upon us 📍 This Saturday.

We’re excited to announce @victorfatanmi as a speaker at Moment 2026. Victor Fatanmi is a purpose-driven business leader shaping the future of work and elevating digital experiences through the teams at @FourthCanvas and @FullgapCo .

Can't get over how, for @themomentconf, we explored 70 different names before we came back to the very first option — Moment. You won't believe where the name came from.

Watch FourthCanvas Director @mae_afolabi and I reflect on the journey to naming what's potentially Africa's largest convergence of creators — to be hosted this weekend by @themainstack. 🔗 moment.mainstack.com

YouTube: youtube.com/watch?v=BugJv1…

What happens when culture stops being a buzzword and becomes the operating system for how teams work, care, and deliver excellence? In this candid panel conversation, leaders from FourthCanvas and @paystack share real stories of how intentional culture translates into retention, customer trust, product quality, and brand reputation. Featuring: @victorfatanmi — Director of Strategy, FourthCanvas @mae_afolabi — Director of Design, FourthCanvas @AishaSalaudeen — Head of Brand Storytelling, Paystack @DamilareStark — Brand Designer, Paystack @oluRehmy — Head of People, FourthCanvas You'll learn: 7:38 Why branding begins with culture, not design 12:01 Why teams go above and beyond (even without being asked) 23:34 How Paystack inspires employees to become natural brand ambassadors 28:34 How internal truth strengthens external promise 37:18 How cultural intentionality leads to customer retention 1:02:09 Practical steps for founders building lasting company culture. Perfect for founders, team leads, marketers, and builders shaping modern African businesses. If you'd rather watch the full conversation on YouTube, check out the reply tweet 👇🏾

📽️ Watch full video: youtu.be/BugJv1aAmEw?si…

@AishaSalaudeen, Head of Brand Storytelling at Paystack, on Culture: Culture refers to the operating principles that define your business. It’s reflected in the quality of outcomes and the processes that shape daily execution.

@AishaSalaudeen, Head of Brand Storytelling at Paystack, on Culture: Culture refers to the operating principles that define your business. It’s reflected in the quality of outcomes and the processes that shape daily execution. 📽️ Watch full video here: youtu.be/BugJv1aAmEw?si…

Huge congratulations to @shollsman and the entire team on the official launch of The Stack Group 🎉 It’s been a privilege to collaborate on this. I can’t wait to see how TSG will power African ambition over the next decade and beyond.

Congratulations to our friends @Paystack on the launch of The Stack Group. Cheers to a new decade🥂

I tell my friends this when discussing culture periodically @FourthCanvas attracts genuinely sharp, cool people with a strong talent-branding instinct. you can just tell that their culture is great from their interactions, articles, and quality of work

If you’ve ever wanted to work at FourthCanvas, please follow @FourthCanvas and turn on post notifications 🤭🤭🤭

Ceviant Rebrand by @FourthCanvas 💸

When brand decisions carry regulatory consequences: Inside FourthCanvas’s work with Ceviant Find out more: techcabal.com/2025/12/08/whe…

Brand of the Week: Ceviant by @FourthCanvas I’ve been studying how Ceviant handles its brand architecture, and it’s solid work. They didn’t create new logos for every sub-brand. They kept one core mark and built a system around it. How it works: • Each sub-brand has its own colour. • Each one gets a different polygon. • Everything stays distinct but still feels related It’s a clean way to manage a brand with multiple branches without losing coherence. What are your thoughts on this branding? 👇🏼

New work by @FourthCanvas ✨ View here: fourthcanvas.co/portfolio/cevi…

See the full case study here: fourthcanvas.co/portfolio/cevi…

Brand architecture is strategic. In regulated finance, risk must be factored into the design system. Our brief was to create a brand where the units have an obvious connection but are never fused. This is identity as infrastructure, designed for scale.

How do you architect one brand for multiple regulated businesses? For Ceviant, we built a universe of expression around the original logo's DNA. Each sub-brand gets a unique polygon that defines its patterns, layouts, and visual world. 🧵↓