
Nobody buys intelligence. They hire it.
The demand for intelligence is invariant. What won't change? The world will always want more intelligence, ubiquitously available, at the lowest cost possible.
The jobs to be done with it are infinite — from legacy work like summarizing documents and answering phone calls, up to the frontier of human intelligence like designing new medicines and chips, all the way to problems we can't yet articulate that a country of 50 million geniuses could solve.
Economic actors will seek the cheapest intelligence that does the job. That one fact organizes the whole market along a Pareto curve of cost and capability. And Jevons guarantees the job count keeps expanding: cheaper intelligence doesn't shrink the market. It creates it.
One company is pursuing this in plain sight. Sundar Pichai has repeatedly said Gemini's goal is to lead "the Pareto frontier of cost, performance, and latency" — on earnings calls, at I/O, at every Flash launch. Jeff Dean gave an 84-minute interview literally titled "Owning the AI Pareto Frontier."
They're not hiding the strategy. They're publishing it. Go read the primary sources and ask: who else is building for every point on the curve?
$GOOGL #google
The AI Price War Is Here, Piling Pressure on OpenAI and Anthropic wsj.com/tech/ai/the-ai… via @WSJ
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