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I'm a few weeks into the role and already convinced: the @LPGA is one of the most under-leveraged storytelling opportunities in sports.
World-class athletes. Global reach. A fanbase that's passionate and growing. The infrastructure is there — what we're building now is the content and engagement engine to match it.
When I told my 7-year-old daughter I was leaving Dude Perfect, I lost major cool points for about 10 minutes. Then I told her I was joining the LPGA — and she lit up.
That moment pretty much captures everything I’m striving to do in this role. Build a league that the next generation of fans, especially young girls, actually care about and feel connected to.
Golf Digest@GolfDigest
The new LPGA Chief Marketing Officer is determined to bring more eyes to women's professional golf. 📈 Read more: glfdig.st/ztAI50Yw3qT
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