This offer should bring an overwhelming amount of value to your prospect without lowering your value keeping it also profitable for yourself. It has to be a win for both your client and yourself…
The biggest component of personal training is the “Personal” part. I’ve seen terrible trainers have clients for years that have made very little progress towards their physique goals. I’ve seen amazing trainers make great progress with clients in 60-90 days have a revolving door
2. Is the culture around your training. You
hear a lot about “good company culture” in corporate environments, but a lot of coaches & trainers don’t think of this when it comes to how they run their business.
People buy by emotion and keep based on logic. If you’re only a good at sales you might be able to get people to sign up for you services, but once they’re not seeing actual results, there’s nothing logically justifying to keep paying you. This is why you must perfect your craft
Example 2:
Prospect: I really want to lose about 15 lbs
Trainer: Great I’d love to help you do that! Just so I can better understand where you’re coming from, what’s going to be different for you when you’re 15lbs lighter?
Example 1
Prospect: I really want to lose about 15 lbs
Trainer: Great I’d love to help you do that! I have a couple different packages *blah blah 💩 tty sales BS*
If they feel as though you truly understand what they’re looking for and why, they’ll feel much more comfortable with you creating a higher level of trust, allowing them to open up more to you, which allows you to better help them.