JFG
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Stephen Curry arrives in the Joe Freshgoods x New Balance 2010 tonight



The New Balance 2010 “Bag Lady” is a pair that’s really grown on me over the last month. At first, it didn’t feel particularly inspired, but the more time I’ve spent with it, the more the details hit. The recycled wool blend, the subtle textures, the small accessories, it all comes together in a way that makes the release feel intentional and perfectly timed. Not too hyped and a silhouette I haven’t seen get enough attention. I think the big pivot here for me was watching JFG on the @complexsneakers podcast, my appreciation for him has gone through the roof. Maybe it’s because we’re here in the UK and don’t get the same level of day-to-day exposure, but hearing him talk about his process, his influences, and the meaning behind his work opened up a lot of thought. I’ll definitely be diving back into the archives and picking up some apparel too, there’s a lot more substance behind the brand than I initially realised.








