Kenyan citizens are being urged to take a more proactive role in driving the country’s economic growth by increasing trade, investment, and domestic savings. Speaking at the opening of the 19th Ambassadors Conference in Nairobi, Equity Group Managing Director and CEO, Dr. James Mwangi emphasized the need for Kenyans to invest in their own economy to ensure that returns are retained within the country.
He noted that infrastructure alone cannot transform the economy, underscoring the importance of a stronger savings and investment culture and greater participation in regional trade opportunities. Dr. Mwangi also highlighted emerging partnerships under the African Continental Free Trade Area (AfCFTA) and emphasized the critical role of Kenya’s embassies as frontline drivers of economic growth, particularly when equipped to open markets, attract investment, and support job creation.
This renewed focus on economic diplomacy is further reinforced by the launch of two digital platforms, BiasharaLink and Deal House, designed to accelerate cross-border trade under AfCFTA. While African embassies receive thousands of trade inquiries each month, fewer than one percent translate into actual deals. These platforms aim to bridge this gap by validating opportunities, matching credible partners, and facilitating access to financing. The platforms are expected to particularly benefit SMEs and women-led businesses by enabling more structured participation in regional and continental trade.
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