“Finding answers is transactional. Having a sense of belonging is a journey.”
AI can accelerate answers. Communities win by strengthening what keeps people coming back: belonging, recognition, safety, purpose, and progress.
At @EngageCustomer Summit 2025, @VellankiSHarsha shared how AI can support those needs (not replace them), plus the V.I.B.E.S. framework to measure what’s working: Velocity, Indexability, Belonging, Events, Safety.
Watch the on-demand replay of the session here: bit.ly/4qhRcF0#Khoros#CustomerEngagement#CommunityManagement#OnlineCommunities#AIImplementation
@jacobsen35775@afurtherinquiry@TheGenAICEO Thanks, Scott. We really appreciated the thoughtful conversation and how clearly you framed the questions. Appreciate you having Eric on.
Does your team have instant access to customer insights, or do they have to hunt through emails, Slack messages, and spreadsheets?
CKM centralizes profiles, interaction history, and feedback, enabling teams to respond faster and maintain consistent experiences. #KhorosCommunities helps put that into practice.
Request a demo: khoros.com/demo#CustomerKnowledgeManagement#CX#Khoros
Still treating customer data like a filing cabinet instead of a strategic asset?
Time to change that.
What's your biggest challenge with customer knowledge management? Let us know. 👇
The bottom line:
In a customer-driven world, brands must ANTICIPATE evolving needs, not just react to them.
CKM centralizes knowledge in your CRM, enabling every team to deliver better experiences.
= Better CX. Stronger relationships. Smarter decisions.
76% of customers become frustrated when brands fail to personalize their interactions.
Yet most brands are sitting on customer data goldmines they're not using.
🧵Here's why Customer Knowledge Management (CKM) is the game-changer your business needs.
You don’t have a “data problem.” You have web data, ticket data, survey data, CRM data. The real gap is turning that into customer knowledge: connected patterns that every team can act on.
Customer knowledge management connects profiles, history, and feedback, allowing teams to work from a unified perspective.