Little Black Book

Asda is celebrating Easter with a fresh burst of energy in a new campaign from Lucky Generals. hubs.la/Q047JBVY0

Cartwright’s founder and CCO Keith Cartwright discusses his advertising journey and how approaching a brief with a sense of ‘Creative Audacity’ helps to drive meaningful brand impact, with LBB’s Abi Lightfoot. hubs.la/Q047Bd6_0

Commuters at King’s Cross Station were met with an unexpected spectacle as Tony’s Chocolonely brought its first-ever TV ad to life - with live professional wrestlers battling it out in a 16ft wrestling ring on the station concourse. hubs.la/Q047G9X40

Heinz taps into crochet culture to win over grandmothers. In Brazil, crochet is a symbol of affection deeply rooted in grandmothers’ homes, where everyday objects, from water filters to TV remotes, are often decorated with handmade covers. hubs.la/Q047BxVV0

.@ChickenLickenSA crossed the road and ended up in Mumbai, taking on a distinctly Bollywood flavour for the latest campaign in its longstanding collaboration with @joepublicadv brought to life by @romancefilms and director Greg Gray. hubs.la/Q047GhgW0`

Is the "Irish stereotype" a powerful brand asset, or past its sell-by date? Chloe Beckett, senior director (brand), on how Ireland is using its global popularity to bring more people in. hubs.la/Q047zwcv0

Living amongst the art: Adan Romero’s approach to creative inspiration. The chief creative officer of UWG INC. on earning people's attention by respecting it, the influence of 90s print ads, and the important role of pressure in creativity. hubs.la/Q047yM_G0

AI's role in the future of creativity with Jeremiah Knight and Kari Jensen. The Saatchi & Saatchi group director and COO on data trust, the most important AI debates happening right noweativity, as part of LBB’s AI Spy series. hubs.la/Q047ytf90

Adan Romero is the chief creative officer at UWG INC., where he leads the agency’s creative vision and oversees the development of culturally grounded campaigns, platforms, and brand storytelling for clients across industries. hubs.la/Q047yvF-0

Gellan Watt, group chair and creative chief of London based agency Ideas + Outcomes, speaks with LBB about their latest and greatest work as well as the philosophy behind their approach to projects that turn logic into magic. hubs.la/Q047ymLT0

From shop floor to creative department: How brand immersion sparks ideas. LBB’s Cathy Meyer-Funnell speaks to in-house teams on how proximity to the brand fuels inspiration and encourages collaboration. Read here: hubs.la/Q047yKtW0

LePub has appointed Sonal Narain as chief strategy officer for its Italian headquarters. hubs.la/Q047yDNR0

To win on social, ‘act like you would after three beers.’ Ty Stafford, founder and CEO of creative agency Hello Party on why adopting a creator-first mindset. hubs.la/Q047x-2Q0

Block Report has worked with National Express to put regional voices centre stage in new social campaign. hubs.la/Q047y8h90

Therese Mayer has joined Company 3's advertising team in Los Angeles as executive producer. hubs.la/Q047x7Qj0

Creativity that lasts with Nico Tangara. The associate creative director and creative technologist of BBH Singapore on how his upbringing and exposure to different cultures internationally has shaped his creativity. hubs.la/Q047xmFB0

More names for The Feed’s creative council have been announced, featuring leaders from platforms, brands and agencies around the world. Read here: hubs.la/Q047wYMc0

Centring the emotional residue of family travel, Disney Cruise Line’s latest campaign launches with a film that frames a cruise as a place for setting traditions capable of stretching across generations. hubs.la/Q047vqZM0

DOOH has been working with DBT through two recent trade missions designed to strengthen connections between UK creative technology companies and international markets. hubs.la/Q047w0GN0

Last year, Manila-based TBWA\Santiago Mangada Puno officially launched TBWA\Eleven as its public relations and influencer marketing arm in the country. hubs.la/Q047vP080