Leighton Taylor

5/5 Need some help? Use this free worksheet to evaluate the most common reasons for cart abandonment and identify gaps in your own checkout experience: tinyurl.com/5954xz4t

4/5 2. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. Compare your store to 3–5 top competitors. Add their product to cart, walk through checkout, and see where they outperform you.

1/5 "How do I fix my CRO issue and get online shoppers to actually check out once they add items to their cart?" Start with the basics. You can't solve conversion problems until you know what's actually happening on your store.

4/4 If we can identify the top reasons why people are abandoning their carts, we then have the ability to start addressing those issues. Drop your thoughts in the comments 👇

3/4 Below is a table from Baymard that shows the breakdown of the reasons 𝘄𝗵𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗯𝗮𝗻𝗱𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝘁𝘀:

1/4 Why do customers abandon their carts? Imagine 10 people walking into a physical store, picking up a product, heading to checkout… and 7 suddenly walk out. That’s exactly what happens online. Baymard reports a 70.22% 𝗰𝗮𝗿𝘁 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁 𝗿𝗮𝘁𝗲.

A client who recently migrated from WooCommerce to Shopify told me, “I’m so glad that this year we can just focus on our Black Friday promotion and marketing, and not have to worry about whether our site will break in the middle of things.”

Why are so many ecommerce brands moving to Shopify? Self-hosted ecommerce platforms take a lot of ongoing maintenance just to keep things from breaking, while Shopify handles the technical infrastructure for you — letting you focus on growth and strategy.

4/4 Collaboration between dev and marketing ensures a smooth transition 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗼𝘀𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗮𝘁𝗮. What are your biggest hesitations when migrating your online store? 👇

3/4 𝗕𝗼𝗻𝘂𝘀 𝘁𝗶𝗽🔍 𝗮𝗱𝘀 & 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 When URLs change, Google, Meta, or TikTok feeds must be updated. Pause ads briefly on launch day, switch feeds, then restart to avoid wasted spend.

1/4 Migrating your online store isn’t just a “lift-and-shift.” Many stores carry years of thin blog posts targeting the same keywords. Migration is the perfect moment to merge, consolidate, and increase the quality of your content.

5/5 One moment your old site shows, and the next your new site is live. vox.com/culture/2017/6…

4/5 Build your new site in a dev environment, test everything — orders, fulfillment flows, mobile devices — then update your DNS records to point your domain at the new site.

1/5 Remember those “Under Construction” GIFs you’d see on web pages in the 90s? Fortunately, you won’t need one of those on your site during a migration to Shopify.