Lisa Gately

In a zero-click world, it’s not just what you publish—it’s how you work across teams that determines whether buyers ever see it. My latest @Forrester blog explores how to work with your company's experts to stand out in AI-powered search. forrester.com/blogs/standing…

What does #AdobeMAX tell us about the future of the creative stack? It's about delivering more power, more precision, and better collaboration across the full creative lifecycle. Explore my top takeaways: forrester.com/blogs/the-new-…

Marketers ask how AI will reshape their content strategy and creation processes. Today's news from @Siteimprove + @MarketMuseCo points to a smarter, data-driven AI future. Read my take: forrester.com/blogs/siteimpr…

The insights and inspiration from #MAICON24 are still resonating.💡 You don't have to be a deep AI expert to lead your team into the future. But you've got to build your AI action plan now. Here are three lessons to help you prepare: forrester.com/blogs/lessons-…

Day One energy at #MAICON24… Cleveland got the color for this week!

GenAI will be the tech change of our lifetime. Colony’s law: the value of information will double each year. #ForrB2BSummit

My biggest takeaway from #AdobeSummit last week is how much B2B content workflows are about to change. Learn about the event's highlights and how to get ready for your team's #genAI future. forrester.com/blogs/adobe-de…

When it comes to genAI, marketers are struggling with the transition from shiny new object to trusted work tool. @jaypattisall and I offer advice for genAI adoption on this week’s #ForresterPodcast​. bit.ly/3VrOuAY

The primary limiting factor to implementing #genAi is the quality of your organization's data. Learn how your operations team needs to change in the latest blog by @Forrester analysts Brett Kahnke and Michele Goetz. forrester.com/blogs/gen-ai-d…

Ready to move from one-off approaches to marketing organization-wide genAI adoption? @JayPattisall and I have you covered: read our latest blog introducing Forrester's GenAI Marketing Adoption Framework to accelerate impact. forrester.com/blogs/cmos-adv…

It's time for B2B marketers to make progress with genAI adoption. Read my latest Forrester blog for practical advice on how to move your team's efforts forward this year. forrester.com/blogs/marketer…

A lot of marketers ask how they can differentiate their brand, given concerns about AI-generated content. Here are four ways brands will approach this in 2024: forbes.com/sites/johnhall…

@Forrester predicts that #GenAI will surface insights that dictate 1 in 5 new B2B product launches. Read the full B2B Predictions blog to learn how B2B leaders can withstand a ride full of twists and turns in 2024. forrester.com/blogs/predicti…

Privacy implications are a major consideration in #generativeAI pilot projects. In this episode of What It Means, @Forrester Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid. forrester.smh.re/8Sf

For all the FOMO B2B marketers have about #GenerativeAI, many aren’t sure where to start with it. This week's @Forrester What It Means explores many of the questions I'm hearing from clients. forrester.smh.re/8Oy

Fact: 61% of marketers are still learning how AI works. We've all got questions about using genAI to scale content efforts. Join the @pathfactory webinar on Oct 4th to learn what your peers are doing and how you can guide your team moving forward. nurturenow.pathfactory.com/c/gen-ai-forre…

Looking forward to meeting SF Bay Area content peeps and discussing how genAI is changing B2B content. See you Oct 26th. Thanks @Greencognito and @dshiao!

The next generation of "digital native" event attendees has arrived. Forrester's @conradmills outlines four ways to adapt your in-person event strategy. forrester.smh.re/8Iy

"In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We’re breaking that rule with generative artificial intelligence." @Forrester CEO George Colony breaks down all things #GenAI in his new blog. forrester.smh.re/8HU

#GenerativeAI has driven a lot of change in a short period. In this week's @Forrester podcast, Senior Analyst Rowan Curran and VP, Principal Analyst J. P. Gownder discuss the genAI inflection point and its impact on the future of work. forrester.smh.re/8BQ