LMichaelMeyer retweetledi
MasterCard will buy subscription management startup Minna.
This will become a default feature for any card issuer.
Why? Here's why 👇
🧠 Getting out of a subscription is hard. It's how those companies win. Sticky revenue and low churn.
🧠 It's a great feature and becoming an expectation of users. Every bank should offer this.
🧠 MasterCard has all the banks as clients and can likely bake this in to their offering.
🧠 You have to wonder how far these companies could go without other products. What do you sell after subscription management?
🧠 This feels like a very solid exit for all involved. MasterCard can push it to their banks. Minna has a lot of opportunities. VCs likely did ok too.
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