LoriJones

This solocast covers a lot of ground: Why buyer skepticism is rising, the Edelman Trust Barometer, and my strategies for building real credibility. Don’t miss it! strategycast.com/podcast/how-to… #StrategyCast #BrandTrust #BuyerMindset

Trust no longer begins at neutral; it begins at skepticism. Today’s buyers aren’t asking “Which brand should I choose?” They’re asking, “Why should I believe you?” In my latest StrategyCast solo episode, I unpack how marketers can build real credibility through evidence, clarity, and what we call “trust architecture.” 🎧 Listen here: strategycast.com/podcast/how-to… #StrategyCast #BrandTrust #BuyerMindset

Marketing isn’t a department anymore. It’s a growth function. In my latest blog, I explore the new power structure inside the C-suite, and why CEO–CMO–CRO alignment drives velocity. This one is for growth-focused leaders. avocetcommunications.com/the-new-power-… #MarketingInTheCSuite #MarketingAlignment #MarketingGrowth #AvocetBlog

On this episode of StrategyCast, I talk with Colleen Stanley, president and founder of SalesLeadership, Inc., about emotional intelligence in sales, and why deals often break down long before anyone realizes it. 🎧 Listen here: strategycast.com/podcast/emotio… #StrategyCast #SalesLeadership #EmotionalIntelligence #SalesStrategy #Leadership

Just wrapped an episode of StrategyCast with Colleen Stanley, president and founder of SalesLeadership, Inc., on EQ in sales. In this market, empathy = advantage. Sales + marketing alignment = trust. Analyze your wins, not just losses. EQ isn’t soft. It closes deals. strategycast.com/podcast/emotio… #marketing #growthstrategy #StrategyCast

Attention isn’t influence. In my latest blog, I explore why frequency doesn’t build authority, alignment does. For CEOs & CMOs: avocetcommunications.com/attention-is-n… #BrandAuthority #BrandLeadership #AvocetBlog

Trying to fix everything in your marketing engine at once? Stop. On StrategyCast, Jessica Kao, director of B2B GTM Transformation at Adobe, shared this this insight that I love: focus on ONE critical process. Get it right. Clarity → Momentum → Transformation. Listen now. strategycast.com/podcast/ai-is-… #MarketingProcess #BoldMarketing #StrategyCast

Just wrapped a 🔥 StrategyCast with Jessica Kao, director of B2B GTM Transformation at Adobe, on AI + marketing transformation. Big takeaway: AI doesn’t replace strategy, it amplifies execution. strategycast.com/podcast/ai-is-… 🎙️ #StrategyCast #MarketingLeadership #AI #DigitalTransformation

“Pretty good” is the riskiest strategy in business. In my latest blog, I unpack why the middle erodes growth, and why clarity creates pricing power. For CEOs and CMOs: avocetcommunications.com/the-most-dange… #BoldMarketing #AvocetBlog #MarketingStrategies

Too much B2B marketing is demand gen “theater.” Dashboards. MQLs. Activity. But the real advantage? Becoming the brand buyers seek out. Achim Klor and I unpack how to build brand gravity on this week’s episode of StrategyCast. #Leadership #B2BMarketing #BrandStrategy

Strategy still matters. So does awareness. In this week’s blog, I wrote about how modern leaders pair long-range strategy with real-time signals to stay aligned in fast-moving markets. Worth a read if planning and reality don’t always move in sync. avocetcommunications.com/how-modern-lea… #AvocetBlog #MarketingStrategy #MarketingVision

On StrategyCast, Achim Klor, of Klor Consulting, and I talked about why panic-driven GTM is failing, and why brand + trust are the real growth strategy. Only 5% are ready to buy. Are you building trust with the other 95%? Tune in here: strategycast.com/podcast/b2b-gt… #B2BMarketing #BrandStrategy #StrategyCast

If marketing is invited in after product, pricing, and sales are set… it’s already too late. Marketing isn’t the megaphone. It’s the strategy. Loved this convo with Stacey Danheiser of Empressa AI on StrategyCast. Tune in today! strategycast.com/podcast/the-re… #StrategyCast #SeatAtTheTable #BoldMarketing #MarketingStrategy

Just wrapped a 🔥 StrategyCast convo with Stacey Danheiser, co-founder & COO of EmpressaAI. Big truth: marketing loses power when it’s brought in late, stays “busy,” or isn’t aligned with the business. Strategy = focus, influence, and a real seat at the table. 🎯 #StrategyCast" target="_blank" rel="nofollow noopener">strategycast.com/podcast/the-re… #B2BMarketing #MarketingStrategy

Visibility is everywhere. Momentum is not. In my latest blog, I wrote about why being known isn’t enough anymore, and what actually helps brands move markets and decisions forward. Worth a read if growth feels slower than expected. avocetcommunications.com/from-visibilit… #AvocetBlog #MarketingVelocity #BoldMarketing

Loved my convo with Lisa Sharapata, CMO & Head of AI and GTM at Metadata.io, on the latest #StrategyCast 🎙️ We talked reverse-engineering strategy from outcomes, why situation analysis matters more than ever, and how AI + agentic systems are changing how elite CMOs scale. Listen here: strategycast.com/podcast/how-el… #StrategyCast #LeveledUpMarketing #StrategicMarketing

Marketing hasn’t lost capability. It’s lost confidence. I wrote this week’s blog about why playing it safe is quietly costing brands influence, and what confident marketing actually looks like in uncertain markets. Worth a read if visibility isn’t translating into impact. avocetcommunications.com/marketing-has-… #BrandConfidence #AvocetBlog #BrandDifferenciation

Personalization in a zero-click world? Let’s go. Tanya & Tony Thorson (B2A™) join me on #StrategyCast to break it down. 🎧 Listen now. strategycast.com/podcast/zero-c… #BrandGrowth #Personalization #EmotionalIntelligence

I just wrapped a great StrategyCast conversation with Tanya & Tony Thorson, co-creators of B2A™ and authors of Get Off Your Mass in a Zero Click Era. Came away with a BIG reminder: in a zero-click world, curiosity, presence, and buyer-led journeys matter more than funnels and formulas. It’s not about more content. It’s about real connection. strategycast.com/podcast/zero-c… #StrategyCast #ZeroClicks #PeopleFirstMarketing

Everyone is louder. Trust is harder to earn. I wrote about the growing trust recession, and why credibility may be the real growth constraint in 2026. Worth a read if visibility isn’t converting like it used to. avocetcommunications.com/why-brand-cred… #TrustInMarketing #AvocetBlog #BoldBrands