lusso

I’ve been posting on X for over two years now and finally took the chance to write about why I started the account A manifesto of sorts lussoarchive.substack.com/p/were-not-her…

@suitandtieguy Makes total sense

@luusssso They were designed when paper storage was a big deal and finished after digital storage replaced a lot of it, so the insurance company only occupied one of the three.

The Pyramids, just northwest of Indianapolis, are a trio of mirrored glass office buildings designed by Kevin Roche and completed in 1972. Their bold, geometric forms emerge dramatically from the flat Midwestern terrain. Roche was known for blending sculptural expression with corporate pragmatism and envisioned the structures as both futuristic and timeless. The mirrored facades reflect the sky and landscape, making the buildings appear to shift with the weather and light. Originally built for the College Life Insurance Company, the Pyramids remain a surreal and ambitious example of late-modern corporate architecture.

@kylelaine58 @Nero Haha amazing

@luusssso @Nero True story : parenting on a field trip in Indy with 3rd grade gifted class in the 90s with a kid from (country of) India origin pointed and said “ my people built those” 😆 he was ethnic looking enough to pull it off and he knew it Hilarious

@TheOldSchoolLib Exactly

@luusssso 70s neo futurist brutalism is unmatched for making you feel like you’re living in a science fiction film.

@JPBside 😂

@luusssso In a few thousand years archeologists will unearth them and marvel at how they were built. Their discovery will spark a heated debate as to whether or not a technologically advanced society previously existed. The textbooks will say they were built with ropes and pulleys.

@justcantfit @HuntClancy Now we’re talking

@luusssso @HuntClancy 🔍pyramid watch🔎

@dnlklr Agreed

@luusssso beautiful

@linusisonline Right??

@luusssso Reminds me of the arcologies that Gibson was writing about in his cyberpunk books.

@NewYorkAnna005 @Nero To you lol

@luusssso @Nero I worked there, nothing really exciting about them

@forstmeier Could be a vibe for the right person

@luusssso I love these things. Active for business rental spaces, too.

@stevenamcqueen Lucky. Have always wanted to tour

@luusssso I worked in them. They are a crazy architectural experience

@gargoyle8148 Tell me more

@luusssso This is a real pyramid.

@ahh1l It’s advertising. If this is your framing then nothing ever is real. The whole point is to create a vibe and feeling. Not reality.

@luusssso You don't see the irony in saying nothing does ruggedness better than an art directed larp session?

Nobody did Rugged Individualism better than the tobacco industry

@JJClarkeMusic Exactly

@luusssso Just people doing cool shit 🤷🏼‍♂️ It never fails 🎯

@BrokenLoboMedia Yes they did

@luusssso Marketed death so well.

@ahh1l Huh

@luusssso "rugged individualism" and its models in an advertising photoshoot

@cgai44 Right??

@luusssso Top

@matth0dge UNREAL

@luusssso Even my favorite Japanese cigs

@DanyRaeArras @elbh @Leon_F_T Thank you!

@elbh @luusssso @Leon_F_T

I’m trying to diversify my account out of all politics all the time. Hit me with your favorite non political follows.

@oofinator_the My bad

@luusssso Fuck you now I want to buy a rolex

These vintage Rolex advertisements got me kinda fired up ngl