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What I've learned is that it all comes through silence. not buried in books. not watching hustle porn. not setting tricks and tactics to persuade yourself to be better or bigger. Silence. Understand your mind and it will transform by itself. We're just too busy to give it a chance.

Start with curiosity. Progress with passion. Commit with mastery.

If you want to build a business, think about what’s wrong in the world. Then commit to a craft. Build solutions. Create content. See what sticks. You might not be right the first time. But you only need to be right one time.

The simplest way to create useful content is to solve your own problems in public.

Not sure what to build? No problem. In my upcoming course Productize Your Knowledge, I show you how to find and pick the right problem to solve—even if you have a small audience. And you sell THEN build to guarantee you don’t waste months. The launch is 4th July. Join 1,600+ people on the waitlist here: kierandrew.kit.com/7cdd7fd05f?utm…

Products are just a service at scale.

Patience is easy to preach but hard to practice.

P.S. Having a VA to help with a product is a GODSEND. I put together our SOPs and a hiring guide as a free bonus inside Productize Your Knowledge. You can join 1750 people on the waitlist here: kierandrew.kit.com/7cdd7fd05f

@ItsKieranDrew This is what motivated me to build my first product… I realized if I wanted to have an impact with my ideas, I would need to start building assets that don’t require my time. Thanks again for all the help turning it into a reality!

"I'm running out of tea. This is an emergency." Productize Your Knowledge, coming to your local cinema soon.

wouldn't be a good course without a feature from gandalf

I've heard a lot of people say that people don't buy courses anymore. The last I launched in may had 570 students. People don't buy bad courses anymore. People always want good information (which is implementation+connection). Keep an eye out Friday. I'll show you how to nail it: kierandrew.kit.com/7cdd7fd05f

"Why would I buy a course when I can just use AI." My friend: Spend one week with ChatGPT and you'll realise how full of shit it can be. It's useful. It ain't gospel.

If it’s not unique, insightful, or contrarian, it’s not worth posting.

Went on hinge for a few months earlier this year. Never felt worse. It's like social media but even more distracting. When I added up time spent on the app, I realised I could've done so many activities I enjoyed instead. Nothing wrong with living your life 'alone'. Attract through authenticity instead.

If not now, when? If not you, who?

This is just a friendly reminder that you don't need to be an expert to build something worth selling. People pay for unique solutions to old problems. And they want to learn from guides, not gurus. The 'secret' is to show you care. Commit to quality. Commit to service. Commit to your customers.

Writing.

The brutal truth for most entrepreneurs. Your broke mindset is killing your business. It's a lesson I've learned over the past three years. My family grew up poor. Dad was one of three brothers to a single mum in one of England's poorest areas. Mum from the toughest parts of Northern Ireland. The scarcity mindset runs deep. Building a business was my wake-up call. I realised the truth: money is infinite, time is not. Everything changed when I discovered Naval's Aspirational Hourly Rate framework. Pick a number that represents what you want your time to be worth. Then run every decision through it. I started at $100/hour as an early writer. Gradually increased to $250, then $500. Now $1,000. This framework saves me constantly. Restaurant booking fee? £25 for 10 minutes of arguing. Not worth it at my hourly rate. When you have no personal hourly rate, you have no reason to say no. You get trapped in low-leverage opportunities. But when you have one, you start making decisions like you're already worth it. It creates space for better opportunities. You might worry that you'll lose money. But here's the magic: when I increase my rates, I thought I'd lose customers. Instead? Better clients who valued my time. More space for high-leverage projects. Are you trapped in low leverage work? What would happen if you valued your time 20% higher starting today?

When you understand a product is a way to replicate yourself at scale, you will never compromise on quality again.