Mobile Ad News

The Subscription App market is BOOMING 📈 with the top 100 subscription apps generating $18.3 bn in revenue last year. BUT .. succeeding with subscription apps is tough - how you do you acquire, activate, monetize and retain users?

Mobile and web users more vigilant about data safety dlvr.it/SX8NYx

Quarter of Gen Z trust influencers more than product page reviews dlvr.it/SX8DWc

Twitter working on Reply filter to limit harmful tweets dlvr.it/SX5BxL

Achieving a consistent 60% ROAS with App to Web Campaigns in the Nutra Vertical dlvr.it/SX58wS

Meta apps considered shopping destination for 65% of social app users dlvr.it/SX53GK

35 malicious apps change their icons and names to serve ads dlvr.it/SX27tK

Meditation app sessions dropped 48% since pandemic dlvr.it/SX1z7Z

Spotify MAUs grow 20% in Q2 2022 dlvr.it/SWtvFz

TikTok rolls out new in-app Shopping Ads dlvr.it/SWtlK5

Meta adds new Reels features for Instagram and Facebook dlvr.it/SWql87

Retail brand app downloads fell 7% in Q2 2022 dlvr.it/SWqbRC

Going live talking App Growth Tips with @Gummicube on @BusinessofApps Live! shortly ... come join us ! crowdcast.io/e/app-growth-t… #apps #growth #aso

YouTube looking to expand app subscription partnerships dlvr.it/SWmgSW

Snapchat adds features to subscription service dlvr.it/SWmVzC

Half of consumers are using apps to book travel dlvr.it/SWjbw7

Half of app users say in-app customer support is being neglected dlvr.it/SWjRkn

Meta tests end-to-end encryption for Messenger backups dlvr.it/SWfRKc

Snapchatters open other social apps less often dlvr.it/SWfJJy

25000+ Brands, pricing guidance, and more: Intellifluence Summer 2022 updates dlvr.it/SWfF16