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NEW: IQVIA released a new study exposing a patient medicine denial crisis.
🚨 7️⃣0️⃣% of patients seeking branded medicines through commercial insurance were initially denied coverage, forcing patients to give up on their medicines or navigate a maze of appeals. Delays like that can have serious consequences for health outcomes.
Learn more about the denial crisis ➡️ phrma.org/blog/70-denied…

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