Pound & Grain

We're sponsoring an RGD development grant to get an emerging designer into DesignThinkers this May in Vancouver. Applications close March 9. Go: rgd.ca/developmentgra…

When three in four marketers are worried AI creative is making everyone look the same. You have to: Win the Authenticity Arms Race. Read it: lbbonline.com/news/Agency-In…

Your campaign isn't competing with other campaigns anymore. It's competing with AI slop, algorithmic filler and faceless content farms. New column from @jacksonian at @LBBOnline is out now. Link below.

GOLD | Pound & Grain @PoundandGrain | BCDO Back To School (Digital Health — Social Media: Other / Miscellaneous Social Media Post Series) #DHAF2025

Thanks to Jackson Murphy @jacksonian, Creative Director, Pound & Grain @PoundandGrain (Spring 2025 Digital Health Awards Judge) #DHAS2025

Congratulations again to @PoundandGrain for their award-winning submission in our Spring 2024 session! We’re accepting entries for the Spring 2025 session through March 28th. digitalhealthawards.com #DiabeticNeuropathy #NeuropathicPain #Pain #Neuropathy #DiabeticPain #Video

Learn more: rgd.ca/articles/dt25v…

Emerging designers and students, want to attend DesignThinkers 2025 for free? We’re giving away a $500 scholarship with RGD to help you get there. Don’t miss your shot at this opportunity to join us at #rgdDT Apply now. Link in comments.

I checked out 312 social posts to see what the big gambling brands were really blasting into your feeds on Super Bowl Sunday. Pretty wild results.

Making stadiums full of fans feel like MVPs before it was cool. #SuperBowl is throwing back memories of our work with the CFL: 🏈 Taking fans inside the locker room with VR 🏈 Baking gamification inside a rad Pick’Em game 🏈 Making a whole Fantasy football game

20+ years of gambling experience. 100’s of campaigns. 1,000’s of assets. The secret? Strategy + creative that hits hard on every channel, every size, every time. And for BCLC’s Casinos BC campaign, maybe a heavy rotation of Space Hog’s nostalgic “In the Meantime.”

Get all the insights and charts our own Jackson and Tom loved in our latest newsletter. 📥 Search for “Pound & Grain” on Substack to subscribe or read.

Our team spent at least 10 hours reading 2025 trend reports… Their favourites: 🧠 AI makes human creativity the new luxury 🎥 Influencers are evolving 📊 Data is blowing minds (& campaigns) 🌍 World-building is going to be huge ⚡ The vibe shift is real

We gave Ontario's kids the mic to let them #Kidsplained the impact of 3,500 fewer teachers. 🎤 Their voices are driving our province-wide campaign for better education funding. Thrilled to partner with @OECTAProv. And this is just the beginning.

The classic ad story: Sweating in summer so your holiday ads can sleigh in December. Love seeing our Scratch & Win work for @BCLC out in the wild. It's true: Holiday magic is best made with the A/C blasting. Happy scratching! 🎄✨

When a Slack convo ends with: “Let’s buy a 3D printer and make custom Croc Jibbitz for our clients.” Cut to: “We’ve made a terrible mistake.” 3 weeks of 3D printing, hundreds of failed experiments and 1,000 Jibbitz later, and this is the 2024 Pound & Grain Holiday Gift.

From random Slack brainstorms to making custom Croc Jibbitz for our Christmas card! Thanks @StrategyOnline! 👟🔥 strategyonline.ca/2024/12/19/202…

From bubble tea trucks to wrapped SkyTrains - we’ve been turning lots of things orange with our friends @langaracollege: 🚚 Launched a Food Truck 🚉 Wrapped SkyTrains and stations 📸 Shot stunning photos and videos 🎨 Made over 50 pieces of creative (and counting!)

Great to see this published in the new @sodaspeaks Report on Storytelling in Modern Web Experiences. Nice work Thomas!

Love to see it. Congrats to all the winners!