PRADA

Artist Jordan Wolfson for Prada Spring/Summer 2026. Prada’s continual investigation of the meaning of fashion is matched by an exploration of the ever-evolving role of images. A chapter two of the SS26 advertising campaign, “I, I, I, I am...” is a project featuring unnamed, unreal, and dreamlike creatures imagined by artist Jordan Wolfson, as they interact with the SS26 campaign cast, including Prada Ambassadors Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, alongside Liu Wen, John Glacier, and Levon Hawke. Discover more: tinyurl.com/mr3ynfnf Creative Directors: #MiucciaPrada and #RafSimons Artwork: Jordan Wolfson Campaign Creative Direction: #FerdinandoVerderi Cast: #LevonHawke #DamsonIdris #HunterSchafer #JohnGlacier #NicholasHoult #LiuWen #CareyMulligan The artwork incorporates photographs by #OliverHadleePearch #PradaSS26 #Prada

Prada Ambassador Benedict Cumberbatch stars in the first of a pair of films created by National Geographic CreativeWorks, collaborating with Prada as storytelling partner for the fourth year to explore the real-world impact of the SEA BEYOND project across the globe. Just two hours from Tokyo, the waters around Japan’s Izu Peninsula teem with marine life - shaped by powerful ocean currents and dramatic geology that create a uniquely rich and dynamic underwater environment. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND. Discover more: tinyurl.com/mtk88hdh #PradaReNylon #Prada #BenedictCumberbatch

Stewards of the ocean: Japan. Prada Ambassador Benedict Cumberbatch travels to Japan, seeing first-hand the impact of the SEA BEYOND educational activities, to create the next generation of ocean custodians by contributing to the progress of ocean literacy on a global scale. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO. Discover more: tinyurl.com/mtk88hdh #PradaReNylon #Prada #BenedictCumberbatch

A storytelling collaboration with National Geographic CreativeWorks starring Prada Ambassador Benedict Cumberbatch, exploring the Prada Re-Nylon initiative and the SEA BEYOND educational project, conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND. Watch the full episode of Prada Re-Nylon on YouTube and discover more: tinyurl.com/mtk88hdh #PradaReNylon #Prada #BenedictCumberbatch

Value and meaning – the power of knowledge, responsibility alongside creativity. For 2026, the Prada Re-Nylon campaign features Prada Ambassadors Benedict Cumberbatch and Letitia Wright in dialogue with the sea, a core element of Prada Group’s SEA BEYOND project aimed at preserving the ocean through education. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND. #PradaReNylon #Prada #BenedictCumberbatch #LetitiaWright

Prada Ambassadors Nicholas Hoult and Damson Idris wore #Prada while attending the 2026 Vanity Fair Oscar Party in Los Angeles, California on March 15, 2026. Nicholas Hoult wore a Prada black mohair double-breasted tuxedo with a white poplin shirt and white nylon tie. Damson Idris wore a Prada navy double satin coat with a shearling collar, black mohair gilet, and grey pinstriped trousers. #PradaPeople #NicholasHoult #DamsonIdris

Bella Hadid and Ethan Hawke wore Prada while attending the 2026 Vanity Fair Oscar Party in Los Angeles, California on March 15, 2026. Bella Hadid wore a Prada ivory silk satin halter-neck top paired with an ivory satin pencil skirt. Ethan Hawke, nominated for Best Actor in a Leading Role, wore a Prada black silk tuxedo coat with a matching gilet and trousers. #PradaPeople #BellaHadid #EthanHawke

Joachim Trier and Prada Ambassador Damson Idris wore #Prada while attending the 98th Annual Academy Awards in Los Angeles, California on March 15, 2026. Joachim Trier, winner for Best International Feature Film for “Sentimental Value”, wore a Prada black mohair tuxedo, white poplin tuxedo shirt and black silk bowtie. Damson Idris wore a Prada navy double satin coat with a shearling collar, black mohair gilet, and grey pinstriped trousers. #PradaPeople #JoachimTrier #DamsonIdris

Prada Ambassadors ENHYPEN members SUNGHOON, JUNGWON and JAY, together with Prada Ambassador Sana attend the opening of the Prada White Sun pop-up at Lotte Department Store Jamsil Avenuel in Seoul, celebrating a space where luminosity defines the architecture. Visit the pop-up until April 5 and discover more about Prada White Sun worldwide: tinyurl.com/34zpwp5s #PradaPeople #Prada #ENHYPEN #Sana

Felicity Jones and Ethan Hawke wore #Prada while attending the 98th Annual Academy Awards in Los Angeles, California on March 15, 2026. Felicity Jones wore a Prada pastel yellow satin gown with a wide train in pleated soleil tulle, embellished with tonal crystals and white dégradé pearls. Ethan Hawke, nominated for Best Actor in a Leading Role, wore a Prada black silk tuxedo coat with a matching gilet and trousers. #PradaPeople #FelicityJones #EthanHawke

Prada Ambassadors Kim Taeri and Jeon Somi attend the opening of the Prada White Sun pop-up at Lotte Department Store Jamsil Avenuel in Seoul, celebrating a space where matter and light converge. Visit the pop-up until April 5 and discover more about Prada White Sun worldwide: tinyurl.com/34zpwp5s #PradaPeople #Prada #KimTaeri #JeonSomi

Prada Eyewear SS26. Retro elegance, reframed with modern attitude. Discover more: tinyurl.com/2s4jbm7c #PradaSS26 #PradaEyewear #Prada

Bold geometry and sculpted curves articulate the design language of Prada Eyewear SS26. Discover more: tinyurl.com/3crh97jm #PradaSS26 #PradaEyewear #Prada

Oversized forms. Bold volumes. The distinctive character of Prada Eyewear SS26. Discover more: tinyurl.com/ajk4swd8 #PradaSS26 #PradaEyewear #Prada

Prada presents the facade of its Fifth Avenue building in New York City. The meticulously detailed design, constructed from standard commercial pipe scaffolding elements, reflects the brand’s long-standing interest in dualities: industrial and refined, functional and decorative, familiar and uncanny. A double-layer, semi-transparent scrim wrapper creates a moiré effect that constantly shifts with changing light, weather, and viewing angle. As the sky darkens, a lighting grid aligned with the scaffold seems to dissolve the outer layer, gradually revealing the structural framework beneath. Discover more: tinyurl.com/mwby6vue

A touch of Prada. Blendable, playful and on-the-go. Discover the new Prada Touch blush. #Prada #PradaBeauty #PradaMakeup #PradaPeople #BellaHadid

Introducing Prada Touch, the first blush presented by Prada Beauty Global Ambassador Bella Hadid. Available in 8 different shades. #Prada #PradaBeauty #PradaMakeup #PradaPeople #BellaHadid