Sam Hollingsworth

Wake up and chase your dreams.

HERE WE GO. A new era for AI Search @google blog.google/products-and-p…

Fake Google Search potentially a big part of Oz The Mentalist’s “magic.”

Wait .... Google has a developer-focused web conference going on right now — at the same time it has an advertising-focused web conference .... I don't think it's a coincidence that there isn't an organic search-focused web conference happening at the same time. We'll see.

#HTMLinCanvas is crazy.

Everything I know about local SEO in one tweet. Google Business Profile is your most important asset. Not your website. 60 to 70 percent of organic leads come from the map pack. Verify with a physical address. Service area businesses get crushed by verified locations. Rent a cheap office if you have to. Put a sign on the door. Do it the right way. Pick the correct category. Search your keyword and match whatever the top 3 are using. Wrong category alone can tank your rankings. Exact match business names are a cheat code. If your legal name is San Antonio Plumbing Company you will outrank competitors with 5x the reviews. Get the DBA. Make it official. Fill out your description. 750 characters. Include your keywords and service areas naturally. Post updates weekly with keywords. Answer Q&As weekly with keywords. Upload photos and videos weekly. Respond to every review with keywords. Google wants to see you have a pulse. Reviews are 40 to 50 percent of the algorithm. You need more than your competitors. Reviews from local guides are worth more. Reviews with photos and detail are worth more. Reviews in the last 90 days matter most. Get creative with reviews. Offer free inspections. Free estimates. Free value. Ask for a review at the end. Run an insane offer once a month and stack 20 reviews in a day. Build citations. YellowPages. Yelp. BBB. Chamber of Commerce. Apple Maps. Bing. Consistent name address and phone number everywhere. Open multiple GBPs. One profile has a limited radius. Two profiles doubles your coverage. Get offices in different parts of your city. Each one becomes its own lead machine. For your website. Keyword in the meta title. Front load it. Keyword in the H1 tag. Keyword in the URL. 500 words of copy about the keyword. Address in the footer. Build location pages. One page per city you want to rank in. You cannot target 30 keyword clusters on one page. Backlinks matter. Quality over quantity. Links from local sources. Links from real businesses. Do not buy garbage from Fiverr. You will destroy your site. Blogs are mostly useless for local businesses. Nobody searching plumber near me cares about the history of plumbing. Build pages that target buyers not browsers. High ticket services are easier to rank than low ticket. Less competition. Fewer players investing in SEO. Commercial is easier than residential. SEO takes 3 to 6 months to see real results. Website rankings take longer than GBP rankings. If you need leads tomorrow run ads. If you want leads cheap and consistent for years invest in SEO. Answer your phone. Respond to form fills within 60 seconds. Speed to lead is everything. Best SEO campaign in the world is worthless if you do not pick up. AI search is coming. ChatGPT. Claude. Perplexity. Google AI Mode. 90 percent of ranking in LLMs is the same as ranking in Google. Get your traditional SEO dialed in and you are already ahead. The window is closing. Local SEO will never be as easy as it is right now. Markets are getting more competitive every year. The businesses that start today will have a moat. The ones who wait will fight uphill forever.

👏🏻💥🧑🏻‍💼Google Analytics now separates AI assistant traffic from referrals with new default channel group for recognized chatbot referrers like ChatGPT and Gemini. #GA4 #AItraffic #analytics searchenginejournal.com/google-analyti… via @MattGSouthern, @sejournal

Say it ain't so, Jeeves!

The rollout was complete as of April 8, 2026.

Bing, not Google, shapes which brands ChatGPT recommends searchengineland.com/bing-ranking-c…

@lilyraynyc 😖😅

Truly insane that I’m getting Perplexity ads to scale long-tail programmatic content for SEO. This is SO RISKY! Dear business owners: please work with experienced SEOs (at least 5+ years) before doing this. 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️

Fresh off the spam update, into a core update .... #happyfriday

✌️🏻

Rollout now complete as of today.

@PeterMindenhall Total shitshow.

@SearchMasterGen It's a high speed race to the bottom!!!

ChatGPT is quickly becoming the worst of the LLMs.

Claude is helping me organize my whole music career and other businesses in days ... and it's moving my business forward at a high rate! Some tech youngbull I met on LinkedIn gave me a incredible template! Who else can help me with Claude