Sony | Alpha

Introducing the NEW Sony Alpha 7R VI. Now pairing Sony’s R line’s legacy of leading resolution (66.8MP) with blazing-fast speed. The new BIONZ XR2 engine means high resolution no longer has to slow you down. Learn more about the Alpha 7R VI, and preorder: tinyurl.com/mr2n6d6t

Last day to join us and take the NEW Alpha 7R VI + 100-400 F4.5 GM OSS for a test drive, NYC! See you at Alpha in Residence, now til 5 PM. 📸 Head to our IG Stories for the full schedule of photowalks + stage presentations. See you soon! 🗽 tinyurl.com/38297uuv

Introducing the NEW 100-400mm F4.5 G Master OSS lens. Constant F4.5 aperture, faster autofocus, and a build that keeps up with your instincts, whether tracking a bird in flight or an athlete at a championship match. Learn more and place your preorder now tinyurl.com/39ckjsdf

Want to get your hands on it first? Come to Alpha in Residence this week in NYC. tinyurl.com/38297uuv #sonyalpha

Introducing the NEW Sony Alpha 7R VI. Now pairing Sony’s R line’s legacy of leading resolution (66.8MP) with blazing-fast speed. The new BIONZ XR2 engine means high resolution no longer has to slow you down. Learn more about the Alpha 7R VI, and preorder: tinyurl.com/mr2n6d6t

Want to be the FIRST to get your hands on the newest from Sony Alpha? Come join us THIS WEEK, in NYC, at our free event, Alpha in Residence. Trust us, you won't want to miss it 👀 Register here: alphauniverse.com/alpha-in-resid…

Join us and learn from Sue here: alphauniverse.com/alpha-in-resid…

Welcome to the Sony Artisans of Imagery, @suebrycephotographer ! Sue is one of the most recognized portrait photographers in the world, and one of the most generous teachers. We’re thrilled she’s creating with us. Come say hello to Sue in NYC this week at #AlphaInResidence !

🐻‍❄️ 🤍 Happy Mother's Day, Sony Alpha community. Featuring "A Mother's Love" by @karthz , a photo of a polar bear mother and cub in a sweet moment, captured with his Sony Alpha 1 + 600mm F4 G Master. 1/1600 sec, f/4, ISO 2500, 600mm. #SonyAlpha

20 photographers: the only mirrorless camera in the world with global shutter: the Sony A9 III (fast emojis). See how these photographers are putting the 1/80000sec shutter speed and advanced AI autofocus and pre-capture in their photography: alphauniverse.com/stories/20-pho…

Mark your calendars. #SonyAlpha

Register here: alphauniverse.com/alpha-in-resid…

We had so much fun with you at Creative Space on The Road and are sad it's over.. but excited that we have one more community event before summer starts! NYC, join us for Alpha in Residence, a special 2-day, FREE Sony Alpha event on the Upper East Side. You won't want to miss it.

Tomorrow & Thursday: BOSTON: our LAST stop of #SonyCreativeSpace on the Road. Don't miss it! Come to our free photography event & get a signed copy of @chrisburkard 's book from Chris, and Hope signed by @mitty herself. We can't wait to create with you all tinyurl.com/8b45fdt4

"Pre-capture, lightning-fast autofocus, and razor-sharp tracking of the Sony A7V work in perfect harmony to capture the magic of nature." - @frap.si_wildlife ✨🦉 📸: the new Sony A7 V 🔭: Sony FE 200-600 mm f/5.6-6.3 G OSS #SonyAlpha Learn more here: tinyurl.com/fmm922rk

Final days of sale! Last chance to grab your dream camera + lens at up to $900 off! alphauniverse.com/stories/spring…

We're down to just 2 MORE Sony Creative Space on the Road stops left! Come join us this week in Richmond, or next week in Boston, to test out the A7 V, and post your experience after to enter to win one! So much fun 📸🥳 Register FREE 👇 alphauniverse.com/creative-space…

How @cholivas orchestrated the perfect shot of a rare lunar eclipse at Cathedral Rock: alphauniverse.com/stories/behind…

Taking portraits? We just launched a new contest you can enter on Instagram to win a FREE GM lens on us! Check it out and enter here, ends 4/30! 👀🚨 instagram.com/p/DXPWOzuDtJ4/…

Find out why Sony is “The Power Behind Your Story” at NAB Show 2026. We’ll be showing live production, news, imaging, and virtual production tech – including expanded Networked Live offerings, refreshed system cameras, and a spatial capture solution. 🔗 bit.ly/428B9zu

Tomorrow & Thursday: Charleston! Come join us at our third to last stop of #SonyCreativeSpace on the road and try out the NEW Sony Alpha 7 V, take photos, learn from Sony ambassadors, and connect with community --- all for free. Sign up here 👇 alphauniverse.com/creative-space…