ö Clever shows their true colours in their latest project, RGB. Another must watch from Brandon Semenuk!
Photos by Toby Cowley #SRAM
Watch now 👉 youtu.be/vLjD-iWL0wI?si…
Eagle Powertrain delivers total system integration for full control and ease of use—so you can stay focused on the ride ahead. AXS Pod Controllers put every rider command at your fingertips—no extra remotes, no bar clutter, no compromise.
Photo by Ross Bell #SRAM
Swipe for a closer look at Aletha Ostgaard Canyon Sender CFR.
Missed our latest 'In The Know'? Catch up here: youtu.be/n2E8TWCTGSg?si…
Photos by Ian Collins #SRAM
With a simple turn of a dial on Ochain | R or a travel chip swap on Ochain | N every Ochain model can be tuned for different terrain, ride styles and bike designs.For the full range of trails & machines, from short travel and highly versatile, to DH-specific and free ride. #SRAM
We're excited to have Lukas Schäfer officially part of the SRAM x RockShox family. Lukas rides and builds with unmatched style and creativity and we're excited to see what he cooks up for 2026! Watch his latest edit 'Mufflon'. #SRAMyoutu.be/mJg53OIiIOQ?si…
@KTMJohnLin Sorry to hear you're having issues. Could you please reach out to our Rider Support Team with details? I've attached a link below.
sram.com/en/sram/campai…
Maven Lever Upgrade kit brings smoother power delivery, enhanced modulation & updated lever-blade materials to your existing setup giving you a more intuitive feel while keeping the same class-leading braking power with finer control through the first 25% of lever stroke. #SRAM
To answer the needs of riders across every discipline we created our Heavy & Extreme Duty brakes. Motive & Maven offer a surplus of power allowing you to tune your brake up or down to achieve the right feel. A full spectrum of stopping power — turn it up or turn it down. #SRAM
XX Eagle Transmission has been engineered for the world's most demanding riders-like EDR champ, Ella Conolly. Iago Garay runs X0 Eagle Transmission on his Cannondale Bad Habit-confidence for the most serious riders. Jesse Melamed has paired X0 cranks with an XX derailleur. #SRAM
Auto Shift allows your chainring to move independently from your cranks, so you can shift without pedaling. Integrated with your Eagle Transmission, it monitors your riding & pedal speed to shift automatically, keeping you in the right gear and focused on the trail. #SRAM
DH racers routinely push E-MTB level wattage out of the start gate or into the finish line. XX DH Transmission’s Cassette Mapping, means you never need to let up, allowing for full power through every shift, with no loss in momentum helping you bank milliseconds. #SRAM
Brandon Semenuk's prototype Trek Session, developed by the world's fastest World Cup racers, is as innovative and progressive as Brandon himself. With XX DH Transmission and Ochain | R for confidence-inspiring toughness and fully focused silence. #SRAMyoutu.be/_ED6gFylTZI
XX DH Transmission is the strongest DH derailleur available — engineered for World Cup chaos and the gnarliest freeride lines. XX DH delivers an even more robust, DH-focused design and rebuildable components.
Watch Brendog in "Fast by Nature" bit.ly/4dJdtJ2#SRAM
Maven is updated with a new SwingLink offering a more linear lever feel. This updated SwingLink is available in all new Maven Ultimate, Silver and Bronze models, or as an upgrade kit to your existing Mavens. Explore the complete Lever Feel Guide: bit.ly/4udxtcK#SRAM
Shift without pedaling. Eagle Powertrain’s Coast Shift technology allows the chainring to move freely from the cranks, so you can always be in the right gear and prepared for what’s ahead, even in the roughest terrain.
Photos by Paul Masukowitz #SRAM
Eagle 90 & 70 Mechanical Transmission is the world’s first mechanical groupset to utilize Full-Mount technology, meaning it’s compatible with any bike with a Universal Derailleur Hanger (UDH.)
Explore Eagle Mechanical Transmission: bit.ly/49AFkHS#SRAM
Power isn’t just about stopping fast, it’s about precision. The ability to apply braking exactly when and where you need it demands usable, predictable power. Till Alran of Commencal Muc-Off runs Maven Ultimate with the B1 SwingLink and aluminum levers.
Video Kuba Gzela #SRAM
Maghalie Rochette's all-new Transition Spur is the perfect bike to meet the demands of the iconic Downieville Classic. Built with Motive Ultimate — light enough for hard-charging XC, powerful enough for aggressive trail.
Photos by Transition Bikes #SRAM
Maven is the benchmark of power for modern riders, providing you with the boundless power of confidence and commitment. Maven Ultimate gets a touch more Ultimate with the introduction of carbon lever blades.
Learn more: bit.ly/4udxtcK
Video by Kuba Gzela #SRAM