The Channel Company

Baby Boomers, Gen X, Millennials and Gen Z women in the IT channel may be chasing the same goals (e.g., better careers and workplaces), but new research from our parent company, @TheChannelCo, shows they are arriving there with very different frustrations, expectations and definitions of success. CJ Fairfield breaks down key takeaways from the research, which Amy Wilde, The Channel Company’s director of data and research, presented at last week’s @WOTChannel Summit West in Carlsbad, Calif. CJ also spoke with Stacy Whitley, director of strategic memberships at the @GTIAofficial, for her perspective on the findings: okt.to/28guTa

Pipeline starts with the right conversations, with the right people. The audience at XChange Security shows up and follows through: ✔️ 73% set follow-up meetings with sponsors ✔️ 60% request a proposal after onsite meetings 👉 Request sponsorship details: okt.to/TyVuHO

Across the IT industry, MSPs are seeing success in the early rollout of AI agents for their clients, and the next step is monetizing them. As part of our 2026 MSP Week, CJ Fairfield spoke with the following MSP executives to learn about their experiences: - Tanaz Choudhury, president and CEO, TanChes Global Management, Inc. - Melvin Williams, CEO, M&N Communications LLC - Paul Vedder, co-founder and CEO, VXIT - Sandy McGrath, president, MIPGlobal - Bill Campbell, CISSP, CSCP, CEO, @Balancelogic - Shayon Mazumder, managed IT services practice leader, @MREConsulting - Brandon Sanford, senior consultant, cloud engineering and architecture, MRE Consulting okt.to/ZTjlyK

A CEO-level perspective on what’s next in the channel starts at the Best of Breed Conference. Join top industry leaders October 12–13 in Atlanta, for strategic insight and real conversations that matter. Apply to attend: okt.to/10lPDi

Deadline extended. ✅ There’s still time to submit your entry for the @CRN Best of the Channel Awards and earn industry‑wide recognition. Deadline extended through May 26: okt.to/vfkHoR We know you and your team made an impact through leadership, innovation, and results. Submit your entry and get recognized by CRN!

Most IT leaders spend their year reacting. Reacting to outages. Reacting to security threats. Reacting to budget pressure, AI disruption, and compliance changes. Our Midsize Enterprise Summit (MES) Fall event is for midmarket IT leaders who want to stop reacting and start steering. 📅 September 20-22 ☀️ Marco Island, FL Across the three days, you'll gain: • Strategic guidance from top industry experts, including a @Gartner keynote unveiling our latest State of the Midmarket research • Direct exposure to the technologies redefining infrastructure and security • Executive boardroom conversations informed by real‑world challenges and peer perspectives • A trusted network of IT peers, fostering candid dialogue and long-term professional relationships We cover your hotel, airfare, meals, and full event access, allowing you to focus on the insights that will move your organization forward. If you're responsible for guiding IT strategy, this event belongs on your calendar. Apply to attend 👉 okt.to/8s7VH9. #MES

One week left to enter! The @CRN Best of the Channel Awards are your chance to recognize the people and organizations driving innovation and leadership across the channel. Submit an entry today: okt.to/i6rdfO

The security brands driving the industry will be at XChange Security. Connect directly with leading security vendors and solution providers focused on real partnerships and real growth. July 12–14 | Frisco, TX Apply to attend. Space is limited: okt.to/xiLu8z

Less than 2 weeks away from the entry deadline for @CRN's Best of the Channel Awards! Don't miss the opportunity to spotlight the individuals, teams and companies making an impact on the channel. Submit an entry: okt.to/Wfdzhe

Tired of events where you talk to everyone except the people who can buy? That’s why #MES Fall exists. Show off how your solutions modernize IT and drive real business impact. Why Sponsor? ✔ Face‑time with qualified midmarket IT buyers ✔ High‑impact boardroom sessions for hands‑on demos ✔ Fresh pipeline every year – 60% new attendees ✔ Conversations that actually convert – 88% of 2025 attendees plan to follow up with the sponsors they met ✔ Sponsorship options built to fit your goals and budget 💡 Tech Vendors Choose MES for: Real connections • Real influence • Real ROI If midmarket expansion is the mission, MES Fall is the launchpad. Let’s make it happen 👉 okt.to/Ii6pk2.

Meet our next #MESBrandAmbassador: Robin Smith – logistics whisperer, chaos‑tamer, and the quiet hero behind our smooth events. Robin’s been steering @TheChannelCo events for 28 years💥 4.5 of them officially, and the rest as our go‑to contract powerhouse. Her energy and organizational finesse are simply undeniable! 🦸‍♀️ Her superpower? Delivering flawless sponsor experiences every. single. time. We’re talking:  ✔️ Perfectly coordinated logistics  ✔️ Branding that magically appears where it should  ✔️ Session details that don’t require a decoder ring  ✔️ Booth numbers that actually match the map  ✔️ And answering sponsor questions before they even know they have them She works across every department like a human API, ensuring sponsors always have the most accurate, up‑to‑date info. If events had a superhero league, Robin would be the one everyone else calls for backup. When she’s not making event days look easy, she’s unwinding with her go‑to shows (Friends, Ted Lasso, and Lincoln Lawyer) – a trio we can all agree is solid comfort‑TV gold.  🏝️⚽🩰 She’s happiest with her toes in the sand or on the sidelines, cheering on her kids at their games. Whether it’s beach days or sports days, that’s where she lights up. Connect with Robin on social and catch her at MES Fall this September! Want to sponsor and experience her event magic firsthand? 👉okt.to/PgrFlZ.   Stay tuned...more MES legends coming soon!

The best partnerships don’t start with a pitch—they start with a conversation. At XChange NexGen, sponsors meet pre‑qualified MSP leaders who are actively evaluating solutions, shaping portfolios, and scaling their businesses. It’s focused, intentional, and built for real growth. 📅 October 18–20 | 📍 Orlando, FL Interested in sponsoring? Let’s connect! Become a Sponsor ➡️ okt.to/Im04Mg #xchange #sponsorship #MSP

Smart insights fuel smart IT moves. Get the intel that drives sharper strategy and better results. Subscribe and follow @MES_Computing today 👉 okt.to/NkDgip.

Know what is changing, and what to do next. @CRN newsletters give you expert reporting, analysis, and context on the IT channel, without the noise. Delivered the way you want. Always free. Subscribe: okt.to/gQV0te

Thinking about where you want to be this fall? 👀 XChange NexGen is calling. From real conversations with peers to forward‑looking insights shaping the future of managed services, this is where MSP leaders come to think bigger, dig deeper, and connect with purpose! 📍 Orlando, FL | 🗓 October 18–20 ✅ Attendance is by application—apply now to join the experience! okt.to/4XRw8C #xchange #MSP

At XChange August, conversations turn into real buying action. This is what happens when meetings are guaranteed and the audience is curated. If pipeline impact matters, this is where sponsors show up: okt.to/epID9O

Calling all women & allies in the IT channel—2026 CRN Women of the Year Awards entries are open! Celebrate leaders driving innovation and change. Honorees recognized Dec. 8 in NYC & on CRN.com. Save with early‑bird entry pricing: $199 through May 31 🗳️ okt.to/2jTKEI

Congratulations to the women leaders recognized on our 2026 Women of the Channel list! You can learn about them all here: okt.to/Ua6rNo. This year’s edition of the list honors 1,700 women whose channel expertise and vision are deserving of recognition.

Happy Friday. Tech isn’t slowing down just because you’re ready for the weekend. @MES_Computing gives midmarket leaders the intel, context, and strategic edge to stay ahead of the chaos waiting in your inbox on Monday, and the surprises that hit all week long. Our content built for IT leaders who want more than buzzwords. Insight that informs. Analysis that challenges. Coverage that keeps you connected to emerging tech, industry shifts, and direct access to #MES research and events. Subscribe today 👉 okt.to/S2vZGL. If you’re serious about the future of midmarket tech, MES Computing delivers the clarity and credibility you need. #MESComputing #MidmarketIT

🚨 LAST CHANCE! Today is the final day to submit an application for @MES_Computing's #MESMidmarket100 Awards. Deadline: Today, Friday, May 1 at 11:59pm PDT. Apply now: okt.to/PR7yVa. These awards honor forward-thinking technology providers that support the growth, innovation, and success of #midmarket organizations.