Thomas Wilder

BMG by Wolff Olins, 2025 Now on Brand Archive: brandarchive.xyz/identity/bmg

@blankstreet reinvents itself globally with @WolffOlins, transforming itself into a lifestyle brand. New identity, typography and colors that capture the magic of every moment. #BrandRebrand #LifestyleBrand #BlankStreet #DesignMatters roastbrief.us/blank-street-u…

@blankstreet never sits still. New drinks. New cities. New cult obsessions. Our challenge? Design a brand identity that keeps up –and leaves space for whatever comes next. Learn more about our work together in @FastCompany. 👉 fastcompany.com/91398308/blank…

Coffee group @blankstreet has revealed a sleek new brand identity by @WolffOlins — clean, contemporary, and matching its #GenZ -friendly vibe. #Rebrand #CoffeeDesign Learn more: mediashotz.co.uk/blank-street-r…

New Brand Identity - New Blank Street campaign by Wolff Olins buff.ly/yvnauJw #creativity #inspiration #advertising

Wolff Olins @WolffOlins - Blank Street Unveils New Brand Identity, Signalling The Next Era Of Growth worldbranddesign.com/blank-street-u… . #branding #brandidentity #brandredesign #branddesign #brandarchitecture #brandmark #typography #worldbranddesign #worldbranddesignsociety

Benefit by Wolff Olins, 2025 Now on Brand Archive: brandarchive.xyz/identity/benef…

Motion isn’t an afterthought. It’s part of the system. 🤝 Motion Designer Yiting Nan shares how she works across brand systems, builds motion behaviours from strategy, and why the future of motion is all about balance.👇 wolffolins.com/news/inside-wo…

@SandalsResorts @BeachesResorts And this is just the beginning. Together with @SandalsResorts & @BeachesResorts we're shaping what's next, where every moment brings guests closer to the Caribbean they came for, and the magic they expect. 🌅 Learn more about the partnership. 👉 wolffolins.com/work/sandals-a…

Rooted in Caribbean soul, redefined for today. 🏝️ Together with @SandalsResorts @BeachesResorts brand marketing leadership, we dialled up the truth that was always there: the unshakable pulse of the islands. Find out more in the case study. 👇wolffolins.com/work/sandals-a…

@SandalsResorts @BeachesResorts We refreshed the identity system, unearthing visual and verbal languages grounded in feeling, and conceptualising new signature services, environments, and experiences. Every guest touchpoint became a story, alive with texture and colour. 💫 wolffolins.com/work/sandals-a…

Lipstick on, world – we’ve got something to celebrate! 🩷🫧 Our joyful journey with @BenefitBeauty just scored a Merit at the ADC Awards for Branding Systems / Identities – Integrated. 💥 Big love to our brilliant clients and team who brought the Beneverse to life.💄

BMG by Wolff Olins, 2025 Now on Brand Archive: brandarchive.xyz/identity/bmg #branding #design #brandarchive #logo #graphicdesign

🚀 @wolffolins x @benefitcosmetics = a bold rebrand that Ignites Joy 💖✨ A refreshed Beneverse brings vibrant campaigns, iconic packaging & feel-good beauty magic! 💄🔥 Love it or miss the old look? Drop your take! 👇 #BrandIdentity #Design #Rebrand #Beauty #Cosmetics

Benefit by Wolff Olins, 2025 Now on Brand Archive: brandarchive.xyz/identity/benef… #branding #design #cosmetics #benefit #wolffolins #brandarchive

.@WolffOlins has given 50-year-old beauty brand @BenefitUK a facelift as it looks to reinvigorate itself amid a fiercely competitive market ow.ly/llSv50VbFBH

Benefit Rebrand by @WolffOlins 👁️

Sandals by Wolff Olins, 2025 Now on Brand Archive: brandarchive.xyz/identity/sanda…

Sandals by Wolff Olins, 2025. Now on Brand Archive: brandarchive.xyz/identity/sanda…

love how deliciously tactile the @WolffOlins footer is