Thrad AI

We are now live in ChatGPT ads!! We're not just building infrastructure for AI advertising. We’re running inside it. 🧡 Thrad is now live as an advertiser inside ChatGPT's sponsored suggestions programme, with a native placement appearing directly below AI-generated responses to relevant queries. The hypothetical phase is over. The format is proven, the inventory is open, and the window for early movers is right now. 🚀 Full details in our press release 👇

BREAKING: OpenAI is opening ChatGPT ads to smaller advertisers with conversion-based pricing. Starting this week, advertisers can test conversion-oriented formats where they only pay when someone actually takes action: a booking, a purchase, a contact form submitted. OpenAI is explicitly going after smaller businesses first, the car washes and dry cleaners of the world, which tells you something important about where their confidence sits on this channel. The infrastructure behind it matters too. Advertisers need to install OpenAI's tracking pixel and connect via API so conversion data flows back directly. Pixels aren't perfect given browsers and ad blockers can interfere, but the API layer lets advertisers send their own first-party data, which is how OpenAI builds a credible case that the ads are actually driving results. Performance pricing only works when a platform genuinely believes in the quality of its own intent signal, and that's the real signal here. Someone asking an LLM how to solve a problem is already in decision mode, much closer to an outcome than someone passively scrolling a feed. That proximity to a decision is what makes paying for results possible rather than just aspirational. The teams that figure out how conversational intent converts at the action layer now will hold an advantage that takes years to build. The learning curve is real, and it starts with getting your infrastructure and measurement right from day one. Thrad has been building for exactly this moment. If you want to run campaigns in LLMs and understand what actually moves the needle, reach out!

The funniest thing about “AI replacing search” discourse: users are still looking for products, they just want fewer tabs and faster answers now.

Turn prompts into sponsored slots. Become a publisher on our LLM ad network. Some are already scaling to $50,000+/mo. thrad.ai/publisher

Me when a client's campaign finally hits the CPA:

“We’ll monetize later” has quietly become the official slogan of the AI industry.

Turn prompts into sponsored slots. Become a publisher on our LLM ad network. Some are already scaling to $50,000+/mo. thrad.ai/publisher

The current AI ecosystem is basically: GPU Hunger Games with better branding.

Every AI demo now ends with: “And this only costs us an emotionally devastating amount to run.”

AI founders will spend 6 months optimizing latency and 14 seconds thinking about monetization.

The AI industry moves so fast that you can become “legacy infrastructure” during a coffee break.

The AI industry has two business models right now: 1. subscriptions 2. praying

Turn prompts into sponsored slots. Become a publisher on our LLM ad network. Some are already scaling to $50,000+/mo. thrad.ai/publisher