Tim Hill

A message for Mr Gadaffi - remember this, history shows that the reputation and image of a country will always outlive the leader.

Every marketeer should be constantly vigilant towards the dangers of bland building when formulating vision, mission and values statements

The emerging 'branding' battle ground in Middle East will be countries in the region shaping and re-defining their Nations brand

writing about 'reputation' and why so many companies and their' brands have decimated trust and reputation in this recession...