Tom Demers

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Tom Demers

Tom Demers

@TomDemers

I help B2B SaaS companies get more sales qualified leads through SEO & PPC at MeasuredSEM. Get my free weekly B2B SaaS newsletter below.

Boston, MA Katılım Aralık 2008
1.3K Takip Edilen2.2K Takipçiler
Tom Demers
Tom Demers@TomDemers·
Content freshness isn’t just about SEO—it’s about staying top of mind for your audience.
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Tom Demers
Tom Demers@TomDemers·
If your updated post shows up, you’re golden. If not, Google may still favor the original date. Pro Tip Consistently updating your content can boost traffic by 25-30%. Yes, just by tweaking a timestamp!
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Tom Demers
Tom Demers@TomDemers·
Why "Freshness" is Your SEO Secret Weapon Here’s a fact: Google loves fresh content. (And so do your readers.) Google’s "Query Deserves Freshness" (QDF) algorithm prioritizes up-to-date information for searches looking for the latest insights.
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Tom Demers
Tom Demers@TomDemers·
Got a database of products, locations, or features? Turn it into scalable SEO with structured templates and light custom content. It’s how AKC ranks for every dog breed — and it still works. (Just be careful if you have a newer or lower authority domain.)
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Tom Demers
Tom Demers@TomDemers·
Got product or software ratings? Use them to build “Best X for Y” pages — fast, useful, and scalable. If your data is solid, you don’t need long content — just clarity.
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Tom Demers
Tom Demers@TomDemers·
You don’t need to be an affiliate to rank for “X vs. Y” queries. With structured data + short blurbs, you can build comparison pages at scale. Just stay in your lane — and avoid the mistake of going too broad.
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Tom Demers
Tom Demers@TomDemers·
GA4 reports feel broken? It’s probably one of these: metric changes, thresholding, sampling, filters, API gaps, or bad setup. Learn where GA4 hides the truth — or keep making bad calls off bad data.
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Tom Demers
Tom Demers@TomDemers·
Traffic dropped and rankings look fine? Dig into these GSC reports: device segmentation, search appearance, and crawl stats. They reveal why traffic fell — not just that it did.
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Tom Demers
Tom Demers@TomDemers·
The ability to drive more leads without paying incrementally is the closest thing to an actual money printer that exists
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Tom Demers
Tom Demers@TomDemers·
- Step 4: Map specific offers to top performing content as traffic grows Do this for 6 months and you will drive high intent leads.
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Tom Demers
Tom Demers@TomDemers·
How to drive leads with SEO in 2026: - Step 1: Find a topic cluster to attack - Step 2: Create content for that cluster & build links to it - Step 3: Create free tools & resources (templates, checklists, etc.)
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Tom Demers
Tom Demers@TomDemers·
Local SEO for home services? Stick to what works: → Cost pages → Calculators → “Best of” lists → Informational depth → Local links → Clean anchor text Simple. Effective. Still underused.
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Tom Demers
Tom Demers@TomDemers·
Don’t just check DR. Check the traffic graph and keyword difficulty. If the site only ranks for low-comp junk, that link isn’t worth buying.
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Tom Demers
Tom Demers@TomDemers·
✅ Pro Tip: Start small and gradually scale as trust builds. Takeaway: Prioritize enthusiasm, professionalism, and adaptability over flashy writing. Test carefully, scale thoughtfully, and you’ll build a reliable team. What’s your top tip for hiring great writers?
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Tom Demers
Tom Demers@TomDemers·
Avoid These Common Pitfalls 2) Don’t Rush Large Orders Even if their test project is flawless, don’t immediately commission a large batch. Some writers struggle with volume. Others may submit a great test piece but outsource the rest or use AI tools for larger orders.
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Tom Demers
Tom Demers@TomDemers·
Over 10+ years, I’ve hired hundreds of B2B SaaS writers. If you’re building a team or looking for freelancers, here’s what to prioritize—and what to avoid. What to Look For in a B2B Writer 1️⃣ Enthusiasm for the Subject
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