tvScientific

The strongest performance teams win by design, not by chance. 🎯 Our 2026 D2C Performance Marketing Strategy Playbook shows how leading teams balance search, social, and CTV to drive measurable, sustainable growth. Download the playbook and build your 2026 media mix with confidence: hubs.la/Q048lTtr0

Agentic AI should do more than automate. It should accelerate revenue. tvScientific's CEO and co-founder, Jason Fairchild, was featured in AI Frontier Network for his piece, “Making Agentic Advertising Accountable to Revenue,” where he unpacks why revenue-linked intelligence is the real test of AI maturity in advertising. Explore the entire piece: hubs.la/Q0484MmB0

LG cracked the CTV growth code. They treated CTV like a performance engine, feeding it cleaner signals, letting AI optimize in real time, and only scaling what drove real customers. The payoff? 🚀 1100% revenue growth 🧲 57% more net‑new customers 💸 14% lower CPA A full‑funnel channel acting like a profit center. Steal the setup and read the full story: hubs.la/Q0484tCN0

How adtech is engineered and optimized under the hood has a direct impact on ROAS. Our VP of Data Science & Machine Learning, Michael Bilow, breaks down how moving tvScientific’s real-time bidder to a NixOS-based, single-tenant architecture: ⚡ Cut tail latency by 4x 📈 Unlocked more auctions “for free” 💰 Is projected to drive $5M in additional performance value across our advertisers over the next year 📘 Go under the hood with Michael in our latest blog: hubs.la/Q047gmpL0

Every step of the shopper journey is measurable. Your TV strategy should be too. 🛒 tvScientific will be at Shoptalk Spring in Las Vegas March 24–26, meeting with brands and retailers looking to turn Performance TV and AI-powered optimization into a more measurable, effective part of their media mix. If you’ll be at #ShoptalkSpring, we’d love to connect. See you in Vegas! ✨📍

Bring Performance TV and brand storytelling together. 📺✨ To make that possible, we partner with Playbook Media, a performance marketing agency putting Connected TV at the center of what they call Performance Branding – balancing creative impact with measurable results. With this agency partnership, marketers can: 📺 Put CTV at the center of cross-channel growth strategies 🎨 Combine standout creative with performance-driven execution 📈 Measure impact through incrementality and brand lift 🚀 Scale campaigns across social, search, and CTV with confidence Power your performance today with tvScientific trusted partners: hubs.la/Q0476y1Y0 #PerformanceTV #CTVAdvertising #AgencyPartners #PerformanceBranding

Your media mix is stronger the moment CTV enters the room. The Halo Effect accelerates intent and boosts conversions across channels. Dive into the full story and unlock the impact → Read the blog 📘✨ hubs.la/Q04674-k0

Every marketer wants the same thing from TV: full‑screen, non‑skippable, premium placements. Ads that actually get watched. But then the questions start: ❓ Is this running on premium streaming apps or channels, or somewhere sketchy? ❓ Is it brand‑safe? ❓Am I reaching my actual audience or just buying impressions? For too long, TV inventory felt like a black box. Book a time to talk to our team to see how we’re changing that: hubs.la/Q046c4RL0

Marketers are done guessing. 56% say lack of transparency in Performance TV reporting is one of their biggest risks. 📊 See the full findings in tvScientific’s 2026 State of Performance TV report → hubs.la/Q04672Z50

🎮 Level up your growth game at GDC Festival of Gaming! tvScientific will be in San Francisco March 9–13, meeting with gaming marketers who want TV campaigns that are fully measurable, down to the install, purchase, and return on ad spend. If you’ll be at #GDC and want to see how Performance TV and AI-driven optimization can unlock your next wave of growth, let’s connect. ✨ See you in SF! 📍

🚀Add Performance TV to your mix and see the impact across your funnel: from branded search and CTRs to conversions and incremental site traffic that only TV can unlock. 🎙Stream tvScientific’s webinar with EMARKETER and expert panelists from Appsflyer and Cornerstone Media: hubs.la/Q045t3cb0

CTV performance is better when all your data tells the same story. 📺📊📲 That’s why tvScientific partners with Singular, a trusted platform for cost, attribution, and analytics across CTV and mobile. With this integration, marketers can: 📺 Measure outcomes across CTV campaigns 📲 Unify mobile and CTV attribution for a true cross-channel view 💰 Import cost data to analyze ROAS and performance efficiency in one place 🚀 Power smarter Performance TV with tvScientific trusted partners: hubs.la/Q045flSG0

Performance marketers spend most of their time optimizing what they can see: audiences, creative, budgets, and conversion signals. So when results plateau, it’s natural to assume the model has hit its limit. But there’s a hidden factor shaping performance long before targeting ever kicks in. 📘 Find out what it is in our latest the blog: hubs.la/Q044RtSS0

If you’re treating CTV as a silo, you’re missing the full impact of your performance engine. CTV drives demand that search and social convert, but only holistic, incremental measurement shows the real lift. 🎙 Stream tvScientific’s webinar with EMARKETER and expert panelists from Appsflyer and Cornerstone Media: hubs.la/Q044yQfr0

Attention has never been harder to earn. Customers are splintering across feeds, devices, and screens. AI-driven experiences are reshaping how they engage. It’s no wonder that 73% of marketers say they struggle to find high-quality customers, nearly double from last year. 📊 See the full findings in tvScientific’s 2026 State of Performance TV report → hubs.la/Q044k_4x0

57% of marketers now prioritize sales and revenue as their top Performance TV outcome. A clear sign that TV is now a full-funnel growth channel. 📈📺 tvScientific's Director of Corporate Marketing Rebecca Miller breaks down the 5 Performance TV statistics every marketer needs to know in 2026 from our latest report, The 2026 State of Performance TV. Check it out: hubs.la/Q043K1tC0

MTN OPS put AI-powered Performance TV to the test. Could brand-led storytelling still drive measurable results? tvScientific AI answered that question fast. Trained on MTN OPS goals, it optimized every impression in real time so the team could see exactly how upper-funnel storytelling translated into site visits and purchases. The numbers tell the story: 🔥 7.19x lift in site visits that held for 20 minutes on average 🛒 13% incremental lift in both visits and purchases 📺 4.4M households reached and 15.4M impressions delivered 🏹 3,000+ purchases driven Read: the full story: hubs.la/Q043vTmG0  #PerformanceTV #CTVAdvertising #AIinMarketing #BrandMarketing #UpperFunnel #GrowthMarketing

tvScientific and Adjust are teaming up to help brands connect CTV exposure to real app growth, with attribution you can trust. 📺📲🔍 With this integration, marketers can: 📲 Attribute app installs, re-engagements, and conversions to CTV impressions 📺 Validate incremental lift from tvScientific campaigns with cross-platform measurement 🛡️ Maintain data integrity while keeping measurement centralized in Adjust’s ecosystem 🚀Power your performance today with tvScientific trusted partners: hubs.la/Q043nQ1b0 #MarketingPerformance #CTVMeasurement #Partners #Integrations

Using AI to create content and ads is one thing. Using it to improve how those ads perform is another. The biggest opportunity isn’t creation. It’s optimization. 🎯 For every impression, tvScientific AI makes four real-time decisions buyers can’t reliably do at scale: ✅ Which household is most likely to convert right now ✅ How much to bid on a specific impression ✅ Which creative is most likely to perform in the moment ✅ Whether to spend immediately or wait for a better opportunity Lauren Jow breaks it down in our latest blog, with technical insights from Jonathan Watkins and Michael Bilow: hubs.la/Q042p-3b0 #PerformanceTV #CTV #Advertising #MarketingAnalytics #AI #AdTech #Programmatic #Optimization

Using AI doesn’t make you special. Proving impact does. Over half of marketers say their career growth now depends on proving results with AI, and 57% say they’re feeling more pressure from leadership or clients to show measurable outcomes, according to tvScientific’s 2026 State of Performance TV. ⚡ Discover how marketers are turning AI anxiety into action. 👉hubs.la/Q042p-1-0  #PerformanceTV #AIinMarketing #CTV #DigitalAdvertising