Yolo Communications

In a communications crisis, speed matters — but insight matters more. Here are my musings as to how rapid market research can help PR teams respond wisely, avoid missteps, and protect reputations. linkedin.com/pulse/comms-cr… #crisiscommunications #marketresearch #crisispr #mrx

English fans’ optimism around EURO 2024 close to being rewarded With #England heading to the #EURO2024 final, the optimism shown by their fans in a (@UncoverInsight) survey done by @bet365, could be rewarded. 4 in 10 English fans think “it’s coming home” vegasinsider.com/english-fans-e…

Good article in #martechoutlook via @marketingtecho What are the advantages of using social media for market research? bit.ly/4dmYhyE Speak to us about how we are using social media as an alternate market research tool #mrx #marketresearch #insights #socialmedia

Timely coverage on our #survey of American golfers for @VegasInsider ahead of #themasters How do you think you could perform against a professional golfer? vegasinsider.com/golf/masters-b… Get in the swing of things... @UncoverInsight #mrx #golfer

Despite a mainly positive time at #SXSW, nobody at @sxsw can explain why a Platinum pass not given priority access at events, no apologies for flawed SXXpress passes and no justification why Platinum pass is worth extra spend. No refund or credits offered - poor last impressions

Day 1 at #SXSW2024 Delighted to be here, making new acquaintances, learning new things and having fun. You Only Live Once, creating memories, the party's wherever you are!

Eugenie Bouchard Bluntly Exposes How Tennis Is Wrongly Perceived in Amateur Level Amongst Men Research Without Barriers declared that 71% of Americans surveyed felt they could match a tennis pro. essentiallysports.com/wta-tennis-new… #research #mrx #insights #survey #tennis #marketresearch

Our survey of 2,000+ NBA fans across America reveals 1 in 4 NBA fans believe they have what it takes to top the league ave in 3-point shooting percentages, claiming they can hit 4 or more 3-pointers in an NBA game on 10 attempts (the league ave is 36.7%). vegasinsider.com/nba/three-poin…

In preparation for the 2024 Super Bowl, check out our latest Halftime Show survey: vegasinsider.com/nfl/super-bowl… What song would you most like Usher to include on his setlist? Who would you like to see as the guest performer? @VegasInsider

Seasonal coverage from one of our recent RWB surveys... SKIERS & SNOWBOARDERS LOOK TO SAVE MONEY ON THE SLOPES A quarter of Brits say they can’t afford a snow holiday this winter as a result of the financial squeeze. planetski.eu/2023/12/04/ski…

UK consumer #survey by Research Without Barriers (@UncoverInsight) for Remember A Charity found 21% of people more likely to support charitable causes in their lifetime than before pandemic, while 1 in 8 (12%) more likely to include a gift in their Will. fundraising.co.uk/2023/02/24/1-i…

Delighted to announce @YoloComms wins Best International Market Research Consultancy Award bit.ly/3E46Xcq @acquisition_int launch Research & Development Awards to acknowledge the work that goes into an often-overlooked industry. #marketresearch #mrx #research #Winners

Business Leaders’ Perception of PR & Communications Soars Latest #PRCA study indicates this is likely to continue in the years ahead Study by @YoloComms among 252 CEOs & CFOs from large organisations (250+ emps) bit.ly/3Mdt2Zy @PRCA_HQ #mrx #communications

Check out "Best practice for hiring independent market researchers", guidelines developed by @TheICG to help nurture happier and more productive working relationships between independent consultants and the companies that hire them. theicg.co.uk/best-practice/… #MarketResearch

Check out "Best practice for hiring independent market researchers", guidelines developed by @TheICG to help nurture happier and more productive working relationships between independent consultants and the companies that hire them. theicg.co.uk/best-practice/… #MarketResearch

#research shown clear pre-pandemic to post-lockdown behaviours - 24% UK adults missed seeing their dentist in person, 10% say reliance on their dental team increased #survey 2,008 UK adults by Research Without Barriers on behalf of @SimplyhealthUK Oct '21 bit.ly/3IX2dql

We've adopted a tiger with @wwf_uk #FightForYourWorld wwf.org.uk/just-adopted-a…

Latest #research coverage: More than 1m UK women could quit their jobs through lack of menopause support bit.ly/324OfSX In a #survey of 2,000 women with menopause symptoms, 63% said their workplace had no policy in place

How to differentiate between data and information computing.co.uk/4041638/ via @computing_news Trying to use those numbers to make decisions is quite difficult; what is important is information, or data with context. #MRX #data

Research conducted by the Oral Health Foundation and Denplan shows 4-in-5 UK adults have never been exposed to public health messaging around mouth cancer, leading to poor awareness of early warning signs and risk factors Research by RWB, @UncoverInsight bit.ly/3nSYf9W