If you want serious customers, truly serious, then the marketing strategy can’t be “go as viral as possible”. Virality gets you most people. And most people are not sentient.

@OneJKMolina the way man just casually questioned the consciousness of the general public and kept it moving

@OneJKMolina Learning this early. A post that gets 10K views but wrong audience = nothing. A reply that reaches 5 people who actually have the problem = pipeline. I'd rather be known to 100 serious founders than seen by 10K random scrollers.

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@OneJKMolina Viral content attracts attention, but friction filters for intent.

@OneJKMolina Viral content gets attention. Serious marketing gets commitment.

@OneJKMolina that would be silly. marketing requires targeting a specific set of people nothing else would work efficiently

@OneJKMolina Chasing likes doesn’t pay bills. Build for the few who actually matter.

@OneJKMolina bro said most people aren't sentient and logged off, no notes, no context lmao

@OneJKMolina I believe you can actually be viral in your niche it makes you tens of millions of dollars

@OneJKMolina Yep, your lane is not going to be where most people are. That is okay because you're not meant to be for everyone.

@OneJKMolina that's why ”niche virality” is THE most broken skill imo but that doesn't mean millions of views, yeah

@OneJKMolina virality is vanity metrics dressed up as strategy 10M views with zero buyers vs 500 views from the right people - the second one builds a company the best customers we ever got came from small, targeted conversations. not viral posts

@OneJKMolina Show up where your niche already hangs out &talk about real problems theycare about

@OneJKMolina virality optimizes for reach, not for the kind of people who actually buy

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@OneJKMolina Virality grabs attention, but loyalty comes from meaningful connections and targeted messaging.

@OneJKMolina Virality is just noise. Serious clients care about conversion and functional UI. That is exactly what we prioritize for startups at Torq Agency.

@OneJKMolina Virality attracts many, but few quality customers.

@OneJKMolina Focus on the funnel lets go

@OneJKMolina Intent vs. Attention.