Someone paid $1700 from me to ask one thing: How to write copy that makes people take action without giving the sauce away. The answer: Make them understand the world in a different way.

@OneJKMolina That's a great tip. It's usually not a brand new idea that wins, but an existing idea packaged in a different way. Help them what's wrong and why in a different way. And then how you could help in a way no one else can.

@OneJKMolina That sounds a bit expensive for such simple advice though

@OneJKMolina Shifting perspective drives action. Understanding beats instruction every time.

@OneJKMolina Action comes from perspective, not information. Shift how they see the world, and the rest follows.

@OneJKMolina The real skill is making them feel like they discovered it themselves, not that you told them.

@OneJKMolina Yeah changing how someone sees the problem is worth way more than just telling them what to do

@OneJKMolina the answer was 9 words and the client probably sat there like…

@OneJKMolina Shifting beliefs 🔥