A fitness coach was telling me today people say her offer is too expensive. “Ok, so what’s included?” “An optimised gym program, tips, form help” “Sounds good, how much is it then?” “$25” What? Low ticket clients are the worst. They need skin in the game. Go high-ticket.

@danwilliamsdtg I think it is a lesson we all learn. Some clients are best off being rejected, ideally before anything has been committed and you are not wasting your precious time.

@danwilliamsdtg They need more experience maybe.

@danwilliamsdtg $25 is basically free lol no wonder they don’t take it serious

@danwilliamsdtg 25? WOW, that's super

@danwilliamsdtg To be fair that offer is shit. If someone wants to get in different shape and think a $25 offer is too expensive, they don't want it bad enough. They need someone to hold their hand the whole way and that's not a low ticket offer. Not to mention you can get all that from 50 apps

@danwilliamsdtg the complaints about being too expensive at $25 are actually telling you exactly what kind of client experience is waiting for you if you say yes to them

the flip side of going high-ticket: your acquisition channel has to match. a $5k client doesn't buy from a cold dm. they buy from someone they've watched for 20 minutes, already trust, and basically decided to hire before the call starts. youtube does that pre-selling at scale. it's the missing piece most coaches skip.

@danwilliamsdtg High-ticket is where the real money is. Heard this 100s of times, and it's true.

@danwilliamsdtg Low-ticket means low expectations

@danwilliamsdtg Value and commitment are tied to price. Low-ticket rarely builds results or respect.

@danwilliamsdtg $25 clients are cheap to acquire and expensive to serve. Go high-ticket.

@danwilliamsdtg The higher the offer. The better quality clients you will have. Always aim higher and focus more on selling what you are worth.

@danwilliamsdtg Low ticket clients SUCK. Why? They always think you're second best. High ticket clients loves everything you do as is.

@danwilliamsdtg when people pay more they listen more, we’ve seen that with studio time too

@danwilliamsdtg Value is tied to investment. High-ticket clients commit, low-ticket clients flake.

@danwilliamsdtg Sometimes undervaluing your offer attracts people who undervalue your time.

@danwilliamsdtg Cheap price, expensive problems.

@danwilliamsdtg Clients value commitment, not cheap access, charging more filters serious buyers.

@danwilliamsdtg coaching for 25$? you have to group coach multiple people at once to make decent money. does he have a huge audience?

@danwilliamsdtg Price anchoring psychology works

@danwilliamsdtg Damn - if it's customized, then it's bad. That person needs to sell higher

@danwilliamsdtg Exactly, higher commitment attracts serious clients

@danwilliamsdtg $25 fitness coaching being too expensive showing need to go high-ticket because low-ticket clients are worst is fair point about skin in game