Bonfire

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Silly season is here. And no, it doesn't involve Santa. Are you prepared for #BlackFriday and #CyberMonday?

The second edition of The Bonfire Newsletter is coming early next week. Have you subscribed yet? You'll receive insights and news on all digital channels in your inbox once a month. The best part; no self-promotion or clutter. Subscribe here: bit.ly/3ZXGuaX

Return on investment. Rate of return. Bang for your buck. However you like to say it, your brand can't do without it.

When it comes to SEO, Generative AI isn't about mimicking human actions. It's about striking a balance between machine efficiency and the human touch. Read more on the benefits and limitations as written by our SEO Specialist, Caitlin Willing: bit.ly/3EN1l75

We're looking for a Performance Analytics Specialist to join our team. You'll be hands-on in this technical role - diving into marketing campaigns with an analytical eye, translating client needs & providing actionable insights. Learn more & apply here: bit.ly/3Po4jE0

At Bonfire, we partner with our local cafes on R U OK? Day. In support of mental health, the team is encouraged to pop downstairs for a coffee on us. It’s about switching off, having a break, and having a chat #imheretohear

New advertisers on Google may undergo impression restrictions in an effort to enhance user trust & mitigate misleading content. Brands can navigate the policy by crafting ads that are clear in purpose & linking their domain to the ad's title. More here: bit.ly/45LWLCb

Starting tomorrow, if you're subscribed to our newsletter you'll receive news and actionable tips across all digital channels, delivered once per month without clutter or self-promotion. Subscribe to The Bonfire Newsletter here: bit.ly/3r2rlrR

Looking for a Data Analyst role in a company that doesn't rely on Excel? We have an exciting opportunity here at Bonfire, where you'll work with internal stakeholders to translate complex business questions into abstract analytical models. Apply here: bit.ly/3EwuJOJ

Congratulations, Jonette, for receiving our #StaffAward for August. As Bonfire's Head of Client Success, Jonette leads our Account Management team. Read more about Jonette's approach to guiding success within the team: bit.ly/45vwnw9

Don't let your customers slip away. Ensure the success of your campaigns with constant monitoring and optimisation.

We're thrilled to be named a finalist in the Data and Insight-Driven Marketing category at the Australian Marketing Institute's Excellence Awards for 2023. Best of luck to all the finalists when winners are announced on the 12th of October.

Only two weeks to go until State of Social 2023 kicks off and Johari Lanng presents his deep-dive into Google Analytics 4 (GA4). Here's our recap of Johari's presentation from last year to give you a taste of what you can expect from his upcoming talk: bit.ly/3QsYJCk

Google will also release a user interface to view, manage and analyse the data obtained from Privacy Sandbox.

The arrival of 2024 will signal the first portion of Chrome users to lose access to third party cookies and by the end of the year we will say goodbye altogether.

There's no time for a break when our trail of crumbs is coming to an end #thirdpartycookies #google #googlechrome

It's time to shift focus from the sunset of Universal Analytics back to the deprecation of third-party cookies.