Content refresh strategy: update top posts every 90–180 days with new stats, new examples, and better sections. Freshness + quality can bump rankings.
English
Stephen Noton
31 posts
Stephen Noton
@CTEVN
Globally recognized SEO expert with 25+ years of experience. Trusted by brands like Alibaba, Facebook, and TripAdvisor for SEO consulting, audits, and training.
Bangkok, Thailand Entrou em Ocak 2024
1 Seguindo34 Seguidores
Content refresh strategy: update top posts every 90–180 days with new stats, new examples, and better sections. Freshness + quality can bump rankings.
English
Schema isn’t magic, but it helps clarity. Start with Organization + Breadcrumb + Article/Product where relevant. Validate in Google’s Rich Results test.
English
Schema isn’t magic, but it helps clarity. Start with Organization + Breadcrumb + Article/Product where relevant. Validate in Google’s Rich Results test.
English
Use canonical tags to prevent duplicate-content issues (filters, UTM params, near-duplicate pages). One “preferred” URL keeps signals consolidated.
English
Use canonical tags to prevent duplicate-content issues (filters, UTM params, near-duplicate pages). One “preferred” URL keeps signals consolidated.
English
Image SEO: rename files descriptively (not IMG_1234), add concise alt text, and compress. Faster pages + clearer context = better performance.
English
Image SEO: rename files descriptively (not IMG_1234), add concise alt text, and compress. Faster pages + clearer context = better performance.
English
Technical SEO 101: make sure important pages aren’t blocked by robots.txt and aren’t set to noindex. You’d be surprised how often this is the issue.
English
Technical SEO 101: make sure important pages aren’t blocked by robots.txt and aren’t set to noindex. You’d be surprised how often this is the issue.
English
Build topical authority: create 1 pillar page + 6–12 supporting pages that answer sub-questions. Then interlink them like a hub-and-spoke.
English
Build topical authority: create 1 pillar page + 6–12 supporting pages that answer sub-questions. Then interlink them like a hub-and-spoke.
English
CTR matters. If you rank positions 3–10, test a new title/meta description focused on outcome + specificity. Small copy changes can lift traffic fast.
English
CTR matters. If you rank positions 3–10, test a new title/meta description focused on outcome + specificity. Small copy changes can lift traffic fast.
English
Check your top pages: if the “money” pages have thin content, expand them before publishing new blog posts. Ranking improvements compound on winners.
English
Check your top pages: if the “money” pages have thin content, expand them before publishing new blog posts. Ranking improvements compound on winners.
English
Internal linking tip: every new page should get 3–10 contextual links from relevant existing pages. Don’t rely on nav links to pass importance.
English
Internal linking tip: every new page should get 3–10 contextual links from relevant existing pages. Don’t rely on nav links to pass importance.
English
Use one H1 per page that matches the page’s core topic. Then use H2s as the “chapters” that mirror what users want answered.
English
Use one H1 per page that matches the page’s core topic. Then use H2s as the “chapters” that mirror what users want answered.
English