Doublebit Narrative

What can you trademark? What can’t you trademark? Why SHOULD you trademark? Answers to all this and more in Truth in Trademarks Vol 1, which we wrote with @DoublebitBK . Have a look! doublebitnarrative.com/truth-in-trade… #trademark #collab

@600MilDollarMan Well then, Steve, we hope you and your family have a very merry morning of the thought that counts this year! <3

Brilliant, hilarious holiday card (and marketing tactic) from our brand friends @DoublebitBK #RebrandXmas | My fave: “Morning of the thought that counts”

Happy whatever-you-call-it from your friends at Doublebit!

Doublebit partner Caitlin Barrrett gets in a couple thoughts on the big-agency holding-company model, and why it's so hard for those agencies to practice what they preach.

Working with @SierraClub on their story, their voice, and their messages over the last few years has been one of our greatest privileges! Congrats @KristenHayes77 and all of the incredible people at, and partners of, the Sierra Club!

In a naming rut? We've got you, times fifty. Download the book at doublebitnarrative.com/truth

@jeromemcd Ahem. I think you mean YOU have to find it ;)

@DoublebitBK There IS a strong, short real-world name available--you just have to find it! CC@JeanneFromer

What do you do when it seems like all the good names are taken (because they are)? Download the book at doublebitnarrative.com/truth

Our clients @CISNational partnered with @SterlingKBrown to make this video. It captures both the (very) important work that they do and the love, humanity, and humor that they bring to helping kids succeed in school and beyond. FunnyOrDie.com/m/bic1

China's rules are a little different. Download the book at doublebitnarrative.com/truth

You've got a brand name—do you know how to make it work for you? Download the book at doublebitnarrative.com/truth

Name changes are hard. We don't think you should change your name unless you really really really really really really have to. Download the book at doublebitnarrative.com/truth

Every naming style has its own strengths. How do you find the right one for you? MAKE THEM FIGHT. Download the book at doublebitnarrative.com/truth

So, you're going to name it? In this volume, we cover the questions you need to ask to make the right decisions as you go. Download the book at doublebitnarrative.com/truth

Does what you're naming really need a name? (Sometimes, it definitely doesn't.) Download the book at doublebitnarrative.com/truth

My mother raised me to believe content is QUEEN.