
【ウォルマートのPB改革】
日本でもプライベートブランドの商品っておいしくなりましたよね
Walmart is revamping its top private label, Great Value, after over a decade. Although nearly 90% of households buy it, consumers felt the packaging was outdated. Now, Walmart is modernizing it—more colorful and easier to read, especially highlighting key attributes like gluten-free. This aligns with trends like clean eating and appeals to Gen Z, who prefer unique private label offerings. Beyond product appeal, Walmart is also making a strategic move, ensuring it stays competitive against other retailers’ evolving private brands.
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