Evan

If you are doing under $50k/mo as a coach, you should pause your ads If your organic retention is broken, ads will just AMPLIFY your churn… You are paying Mark Zuckerberg to fill a bucket with no bottom Fix the product + delivery + ascension THEN turn the ads back on Acquisition is a multiplier, not a fix

@daviefogarty execution speed only gets you so far without a clear direction most of these year 0 brands will burn out in 6 months with nothing but a pretty website and empty bank accounts

@LeilaHormozi assets generate revenue without you being involved liabilities generate stress even when you're not

The real difference between assets and liabilities.

@georgeclem lets go George - what was the ratio of clients signed from paid v Organic?

Scaled my new coaching business from 0 to $100k/mo in around 3 months. All through ads + content. Been a real fun journey so far. Onwards 😄

@vkhosla a world model that predicts human consequences needs to be trained on millions of human decisions not just sensor data

Everyone says they’re building a world model. Very few actually are. Most AI learns to see the world. A world model learns to predict what happens in it — specifically, what happens when people do things. That’s a different problem. Seeing is passive. Consequences require understanding cause and effect Any AI can learn to read a scene. A world model learns INTUITION about what changes it. @gen_intuition

@danmartell most people use the first 5 years of a new business to figure out what they should have done in the first 6 months

If you had 2 weeks to live, what would you do? Write the list. Now give yourself 2 years to make it happen. Most people live like they have forever. You don’t. Death is the ultimate forcing function to do the things you already know you should be doing. Build the life now.

@erichustls legitimacy is often a lagging indicator of what actually pays the bills founders who ignore new income streams because they don't fit traditional norms usually miss the first wave of profit

In 2010, nobody thought a YouTube channel was a real business. In 2015, nobody thought Instagram influencers would outearn CEOs. In 2026, people still think faceless AI-run pages aren't a legit income stream. History is repeating right in front of your eyes. Don't be the one who fails to realize it.

the clients you fired this quarter are cheaper than the ones you kept who never got results bad fit clients invoice late they just do it with chargebacks and bad reviews

the refund request probably isn't the problem it's the receipt the problem was week 1 when they logged in to a platform with 47 modules 6 bonus trainings a community with 400 members and no clear answer to: "what should i actually do right now" that moment of overwhelm is where most churn begins not month 3 and not the bad live call the first 20 minutes inside the product when they realised they had no idea where to start

happy clients refer satisfied clients renew there's a difference and most businesses only optimise for one of them

the single most reliable predictor of whether a client stays isn't whether they're happy it's whether they're making progress happy and stuck churns it just gives you nicer exit call conversations progress is the only real retention signal which means the question isn't "are they satisfied." it's "is the gap between where they are and where they want to be actually closing." if it isn't, the cancellation slack message is already being drafted (psycologically) they just haven't decided to send it yet

@stijnnoorman founders who are truly obsessed don't track hours their output is measured in progress not time

Obsessed people don't want 4-hour work days. They just want to eat, sleep, train, and work. Their mission doesn't feel like work. It feels like meaningful play.

@1Umairshaikh that's because year 1 founders are still selling to their own ego by year 3 you're selling to someone who actually has a problem to solve

Year 1 founder thoughts: 'I need a co-founder, funding, and an office.' Year 3 founder thoughts: 'I need one customer who desperately needs this.'

if you need a 12 month contract to keep clients in info your month 3 experience is broken

@wizofecom headline writing is a lost art in social media most people write for the algorithm not the reader

70% of a post's performance is decided from the first 7 words. I've analyzed 1888+ viral posts from accounts doing 1M to 10M impressions per month. These are the exact templates you should be using: (If you're building your personal brand, bookmark this)

@siddharthwv @stijnnoorman starting a business doesn't validate the idea most die in the first year because they solve a problem nobody has

@stijnnoorman just start that business and watch what happens

The best entrepreneurs don't have a business degree. They just started a business.

@stijnnoorman founders who learn by doing have a 6-12 month advantage over those who learn by studying most business schools don't teach you how to handle a $10k month with 3 employees and a broken website operators beat theorists every time

@siddharthwv this is what founders hear from investors who've never scaled past 10 million in revenue those who have will tell you to raise your sights not lower them

People say: "You should be realistic." What they mean: "I gave up and it makes me uncomfortable that you haven't."

@AlfieJCarter CLAUDE

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@yanndine CLAUDE

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@aryanlabde most founders still spend 80% of their time on product and 20% on marketing when it should be the other way around

Almost everyone knows marketing is more important than building now but are you really focusing on it enough? What’s your marketing strategy rn?