Golden Section

Here are 10 things we look for when investing in startups (and founders): 1. B2B SaaS or Enterprise Software: This is our specialty and our main area of expertise. We’re looking to invest in startups that define themselves as part of the B2B SaaS or Enterprise Software sector.

We recently closed on a $4.5M investment in @GoVanHack, a software company dedicated to connecting international tech talent with top employers in Canada and Europe. We look forward to journeying with @ilyabrotzky and his team! prn.to/3Ni7sFH

Golden Section is thrilled to announce our partnership with @Payeload, an innovative transportation management platform that is disrupting the way shippers and carriers optimize their supply chain operations using #AI and #ML. prn.to/3WrDou8

Golden Section is thrilled to announce our recent investment in @SinecureAI, a talent discovery platform that leverages AI-powered products to deliver highly qualified and #diverse candidates for organizations. #b2bSaaS prn.to/41Hkm4F

You can read our full article on this, and many others on our blog: goldensection.com/what-we-look-f…

10. Pain relievers: If you have a headache, you take a pain reliever and feel better. When we look for products, we look for pain-relievers, not nice additional features that may or may not be necessary.

Here are 10 things we look for when investing in startups (and founders): 1. B2B SaaS or Enterprise Software: This is our specialty and our main area of expertise. We’re looking to invest in startups that define themselves as part of the B2B SaaS or Enterprise Software sector.

Kristen Phillips of Golden Section (@GSTDev) shares her outlook for VC investing in B2B software, including the greatest opportunities and challenges. Check out the podcast here: okt.to/GivtVJ

@jefielding That is so true! Especially if you're building a company towards its meaningful exit, the more equity you retain as a founder, the more you will benefit from selling your company at the right time, at the right price, and that does not mean when you're a unicorn

Founders, please don’t give up 40% of your cap table at the pre-seed There are other ways to survive while you build momentum / metrics. You are not setting yourself up for success long term. Call a founder friend first who can guide you or email me before you do this! 🙏🏼

@jackmcclelland Value add with value creation. We try to balance our guidance and support to founders with value creating actions and activities. But either way, founders need guidance, support, and community to succeed on their journey.

having a truly value-add advisor for your startup can be a game-changer

@joeprkns Absolutely! it helps to dig into your personal experiences, and talk to people in the market you're trying to solve a problem for. If you can't do that, partnering with an investor who can is the next best thing. Our due diligence process may help you figure that out if B2B SaaS.

As a pre-seed, pre-PMF founder it’s super hard to know if you’re doing well, or totally shit 🤷‍♂️

@agazdecki that's the value of founders who are subject matter experts in the area they are building a solution for. It's especially relevant for B2B SaaS, but regardless of the vertical/industry how deep the founder understands the problem they are solving for and the market is key.

Startup founders are usually generalists. Good at lots of things, great at nothing.

@MartinGTobias That amazing subconscious is a big part of why investing in and building brand awareness, even at early-stage companies, is so important. It's what will make people think of you when they have a challenge, or be more receptive to your pitch.

Went to sleep worrying about a problem. Woke up with a solution proposed by my subconscious. Acted on it immediately before picking up the phone. The subconscious is an amazing thing. Build systems to capture what it has to say.