InModo25

At Modo25, one of our core values is simple: Good vibes only. For us, that means creating an environment where people feel supported, respected and motivated to do their best work.

In case you missed it, heres this week's digital news: 🖱️ Google AI Overviews slash search clicks by 42% 🌎 Meta hikes ad prices in 6 countries 🚪 Google leaves the door open to ads in Gemini 🗺️ Google Maps launches ‘Ask Maps’ And more, hubs.la/Q046Tv0K0

Are you measuring what actually drives revenue? When cycling retailer Sigma Sports wanted to understand the true impact of their marketing beyond traditional attribution, they partnered with us to implement Marketing Mix Modelling (MMM). 👉 Read more: hubs.la/Q046vLQD0

Are you spending PPC budget targeting the entire UK when your customers are local? Local PPC allows businesses to focus advertising spend on specific cities, postcodes or radius targeting, ensuring ads reach people actively searching nearby. Read more hubs.la/Q046vDK80

Are you still relying on last-click attribution? Using the right marketing attribution model helps you understand the full customer journey, so you can invest in the channels that truly drive results.

In this week's news: 🖱️ Google AI Overviews slash search clicks by 42% 🌎 Meta hikes ad prices in 6 countries 🚪 Google leaves door open to ads in Gemini 🗺️ Google Maps launches ‘Ask Maps’ And more, hubs.la/Q046TtKQ0

Most marketing journeys involve multiple touchpoints before a conversion happens, from paid search and social ads to email, organic search and direct visits. Yet many brands still give 100% of the credit to the final click. hubs.la/Q046vGzC0

Meet the Office Dogs! 🐾 Our four-legged team members keep morale high and provide essential lunchtime walk reminders. Swipe to meet the pups who make our workplace a little brighter every day! ✨

Still allocating budget based on last-click? You’re likely over-valuing the channel that closes the sale and under-valuing the ones that create demand. If you want to stop guessing and start allocating budget with confidence, read our latest blog hubs.la/Q045KTDD0

Website migration planned? Get it wrong and you risk losing rankings, traffic and revenue overnight. A structured SEO migration plan protects your visibility, preserves link equity and ensures performance doesn’t dip post-launch.

In this week's news: ⬆️ Google Ads opens PMax reporting by channel in update 📉 Meta simplifies ad attribution to align with external analytics 🔍 Google AI answers increasingly cite own platforms 🧠 Google says SEOs can use disavow tool And more, hubs.la/Q045_fvL0

Did you catch Browse Basket Buy by RevLifter featuring our CEO, John Readman? 🎙 At Modo25, we believe smarter beats bigger budgets. Listen to the full podcast here: hubs.la/Q045KD940

Google’s UCP, currently live in the US, allows AI to complete purchases directly with retailers. No website visit. No traditional conversion journey. Instead, success depends on whether your products can be understood and selected by LLMs. hubs.la/Q044NZB40

Are you ready for MMM? If your budgets are still being shaped by clicks and last-touch attribution, you’re only seeing part of the story. That’s why we’ve created a MMM Checklist, designed to help you assess your data quality. Download the checklist 👉 hubs.la/Q044NJwz0

Got a website migration coming up? We’ve broken down the exact SEO checklist we use to protect rankings, preserve link equity and unlock post-migration performance gains. Worth a read before you make the move hubs.la/Q044NJBS0

Struggling to decide where to invest your paid media budget? 🤔 The strongest paid media strategies bring both together, search to capture intent, and social to build awareness and retarget effectively.

We’re proud to share that we’re now a Premier Partner for three years running across all disciplines 🎉 This recognition places us in the top 3% of agencies in the UK (1 of just 189) hubs.ly/Q044PWL40

In this week's news: 📱 Google Ads text guidelines rolling out to all in AI Max ⬆️ March 2026 Core Update confirmed 🕵️ Google previews WebMCP for AI agents ❌ ‘Cancel ChatGPT’ goes viral after OpenAI military deal And more, hubs.la/Q0457Fkc0

Before the 9 am meetings, amazing pitches and KPIs there were these little legends. 👶 Say hello to The Modo25 team like you’ve (maybe) never seen them before We’re still curious and not here to do things by half… Some things never change.

What happened this month? ⚽ We played football for 1MoreChild. If you’d like to contribute, you can donate hubs.la/Q043MxS_0 🇦🇺 Rebekah is saying G’day 🍷 We enjoyed some glasses of vino for our social. 👏 Congratulations to Sam for winning team member of the month.