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It increasingly feels like some of the prevailing assumptions underpinning new media’s growth over the past decade has been a mirage.
Take a closer look at the new newsletters, podcasts, videos, Substacks, and livestreams entering the market. You undoubtedly are seeing some of these in your “For you” feed on X.
Instead of depending on their audiences for financial sustainability, these new media outfits are relying on sponsors (both disclosed and in many cases undisclosed) and other shady financial arrangements (i.e. pay to play schemes in which sponsors get interviews and exposure) that risks authenticity and objectivity. It’s becoming a stain on new media.
I discussed the topic, including why this trend is unfolding, in my newest @InsideOrchard essay available here:
insideorchard.com/essays/new-med…
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