Joyce | Brand strategist

If I had to build a brand from scratch in 2026, here's how I'd do it. Instead of obsessing over the name, logo, typography, and colors… I'd start with the things that actually make a brand work. 🧵

Not a single boring episode. 10/10 kdrama

Marketing is like asking someone on a date, branding is the reason they say yes… Or No🙂‍↕️

I don't know if it's just me but if I want to purchase anything and I see two brands, I pick the more expensive one because in my head, it has to have more to offer and I just trust it more. it's not always logical and I've been disappointed sometimes but 9 times out of 10, I'm always right. For example, when I'm choosing between two random skincare brands with the same claims, same ingredients but one is pricier I'm already thinking "hmm, this one should work better." And the smartest tech companies figured this out early. Flutterwave didn't position itself as the cheapest way to move money. It positioned itself like infrastructure, the kind you don't second guess. Paystack could've gone the "free for everyone" route. But instead, it charged businesses because serious tools don't feel like giveaways. Andela didn't market "affordable African developers." They sold "global talent you can trust with your product." And Apple built an entire empire on the feeling that you're not buying a phone, you're buying peace of mind. So yeah… People don't just pay for products, we pay to feel safe in our decision, aligned with a certain level, and most importantly like we won't regret it later.

Don’t just sell, build a world people want to join

The biggest branding mistake i see founders make has to be building a brand around what they do instead of how they want people to feel. Your customers don't care about your features, they care if they feel something when they interact with your brand. Because at the end of the day, feeling is what creates loyalty. Feeling is what creates word of mouth, feeling is what makes someone choose you over a cheaper competitor with the same product. Ask yourself honestly, how do I want someone to feel the moment they discover my brand? Start there and build everything else backwards from that answer. Most founders never ask that question. The ones who do... well, you can always tell.

@mayo_naisee 😂😂

@Joycecore__ Omo there’s going back o Cause of work and family members 😭💔

Once you stop posting on your WhatsApp story, there’s no going back.

@YKischapped Sell the after. People buy the results, not the product

Do you start by selling the product, or selling the “after”?

@Deborah_Scombel I stopped watching. it looked scripted

@Joycecore__ Awwww so sad and guess who is the New Millionaire ⚠️😭

I think the Million Dollar Secret is very racist! Cos why was the clue about Nick not so obvious and why didn't they mention the Millionaire completed their agenda of ...... like in Altie's case! #MillionDollarSecret.

@IkonoCatherine Use your sunscreen before putting your hand inside, that should help

That UV lamp they use for nails might not be for everyone 😭 My skin reacts every single time. Am I the only one?

“How do I find my ownable idea?” The question I’ve been asked 146 times Here’s the answer: The top paid experts don’t just share ideas—they own one. An ownable idea is the strategic territory you claim and become known for. To find yours, answer these 5 questions in order. Each answer builds on the last. // 1. Aspiration: What does your buyer deeply want? Could be a functional outcome or a deeper emotional desire. Write it in their voice, not yours. What would they say at 11pm when they’re being brutally honest? // 2. Problem: What’s the real problem stopping them? Choose a problem people are already spending money to solve. Interesting problems that nobody pays to fix are a dead end. // 3. Lens: What does your experience let you see that others miss? Why trust you? Show why you see the problem differently based on earned experience. Opinions and credentials are a good start. Battlescars and wins that prove your different approach works are better. // 4. Revelation: What hidden truth reframes everything? This is the step that matters most—and where people go wrong. Three ways the revelation fails: ❌ Not actually novel (everyone says it) ❌ Not credible ❌ Blames the buyer for their problem That last one? It’s sneaky. You can’t tell someone they’ve been wrong, or else their defences go up and they’ll close off. You must frame the revelation so it *gives them an out*. // 5. Directive: What must they do or believe differently now to reach their goal? Tell them what action to take. Make it feel achievable. This is where the sequence pays off. The directive should land the buyer back at the aspiration they started with. – 5 simple questions. 1000+ possible directions (some *significantly* more lucrative than others). If finding your ownable idea still feels elusive, that’s not a YOU problem. That’s the Expert Paradox at work. You’re too close to see your best ideas clearly. (I can help with that). This is phase one: finding the idea. Phase two is shaping it—compressing it into something sticky, spreadable, and ownable (eg. James Clear’s “atomic habits”). – P.S. Should I host a webinar going deeper into this stuff?

This is gold for anyone trying to build a personal brand

@theyashimvg And you’ll definitely meet your luck one day

I AM A MOVING MAN

@IkonoCatherine Good content is king!

Hey you🫵, keep creating content.

@jappleby I agree😂

Being on FaceTime in a public place without headphones should be a felony.

@daniel_ife_ 😭😭😭 valid question

How many times did you write WAEC?

@thebolamontana Love next door has a very OST

They don’t make them like this again💔