Licensing International

Millennials and Gen X account for 60-70% of home goods spending, but suppliers are also focused on appealing to Gen Z. Learn more: #GenZ #Millennial #HomeGoods licensinginternational.org/news/home-good…

Learn how to effectively use licensing data across every team in your business: #licensing #data licensinginternational.org/news/why-licen…

After years of spotlighting energy drinks, beverage suppliers are focusing on low- or non-caffeinated options. Learn more about the factors driving this trend: #energydrink #licensing #foodtrend licensinginternational.org/news/the-buzz-…

Learn about the trends driving growth in the toy sector in Australia, including the brands that are connecting with consumers: #toys #australia #licensing licensinginternational.org/news/australia…

Six Flags Entertainment Corporation is selling seven of its parks to EPR Properties for $331 million. Learn more about the agreements. licensinginternational.org/news/six-flags…

Demand for Team USA's hockey-related merchandise soared after the Winter Olympics' gold medal games. Learn how print-on-demand suppliers met the moment. licensinginternational.org/news/hockey-sa…

Bath & Body Works is hopping into spring with a new collaboration with Peeps. The limited-time collection is inspired by the candy brand and focuses on nostalgia around the Easter holiday. licensinginternational.org/news/bath-body…

The Museum of Fine Arts, Boston is expanding into the Middle East through two new strategic partnerships.  #MuseumofFineArts #museum licensinginternational.org/news/museum-of…

Limited-time offerings in the food and beverage space are growing in popularity as Gen Z consumers develop a taste for unusual flavor mashups.  #GenZ #mashup licensinginternational.org/news/limited-t…

Miraculous Corp announced the appointment of WildBrain CPLG as its licensing partner in most regions outside of the Americas. Learn more:  #Miraculous #MiraculousLadybug licensinginternational.org/news/miraculou…

Electric vehicle chargers are being positioned as a means for extending retail brands beyond stores and into the parking lot. Learn more:  #ElectricVehicles #ElectricCar licensinginternational.org/news/ev-charge…

The ELLE brand launched its first branded residences in The Middle East with ELLE Residences Dubai Islands.  #Elle #licensing licensinginternational.org/news/elle-resi…

Aldi is unveiling its largest packaging refresh to date, putting its name on every product. Learn more: #Aldi #retail licensinginternational.org/news/aldi-rebr…

Luxury wellness experiences are changing both the health & beauty and LBE categories. Learn more: #wellness #luxury licensinginternational.org/news/wellness-…

Off Season is expanding its signature NFL puffer collection with seven new NFL teams.  #NFL #OffSeason licensinginternational.org/news/off-seaso…

Licensed brands are gaining back ground that was lost to retailers’ private labels. Learn more:  #textiles #licensing  licensinginternational.org/news/licensing…

The Natural History Museum in London is launching an exclusive Pokemon-themed pop-up shop. Learn more:  #Pokemon #NaturalHistoryMuseum licensinginternational.org/news/pokemon-x…

Nostalgic fashion and artificial intelligence were in vogue at the recent New York Fashion Week. Learn more:  #AI #NYFW licensinginternational.org/news/trends-an…

Crunchyroll teamed up with Olympic gold medalist Noah Lyles to launch an anime-inspired capsule powered by adidas. Learn more:  #anime #adidas licensinginternational.org/news/crunchyro…

More retailers are launching marketplaces to connect with consumers in an Amazon-dominated world. Learn more:  #onlinemarketplace #amazon licensinginternational.org/news/suppliers…