K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭
35 posts

K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭 retweetou

A 13-year-old Canadian kid uploaded R&B covers to YouTube in 2008 from his bedroom. A talent manager named Scooter Braun stumbled on the videos and signed him.
For the next 15 years, Braun controlled everything. Tours, branding, business deals, public image. The kid became the biggest pop star on the planet, sold 150 million records, racked up 32 billion Spotify streams, and had three Diamond-certified singles before turning 25.
Then in 2022, he got hit with Ramsay Hunt syndrome. Partial facial paralysis. Cancelled the world tour. Disappeared from public life entirely.
Here's where it gets interesting.
In January 2023, he sold his entire 290-song catalog to Hipgnosis for $200 million. Every song he'd ever released. "Baby." "Sorry." "Love Yourself." All of it. Gone. At 28 years old, he cashed out his past.
Then he dropped Scooter Braun. After 15 years. No manager. No agent. For the first time in his career, nobody was making decisions for him.
Fast forward to this weekend. Coachella calls. He picks up the phone himself. Rolling Stone confirmed he negotiated his own headlining deal directly with Goldenvoice. No agent commission. No manager cut. $10 million for two weekends, and he kept all of it.
Then he walked onto the biggest stage in music, sat down behind a MacBook, and pulled up YouTube.
He played "Baby" from 2010. He played his bedroom covers from 2008. He harmonized with his 13-year-old self in front of 100,000 people. Katy Perry joked about whether he had YouTube Premium.
Half the internet called it lazy. The other half called it genius.
They're both wrong. It was a receipt.
He sold his catalog for $200 million. He fired the man who discovered him. He negotiated his own deal. And then he went back to the exact platform where it all started and said: I built this from a laptop. I'm headlining Coachella from a laptop. And for the first time in my life, every dollar is mine.
The kid from YouTube just closed the loop.
PopNews@popnewx
Justin Bieber has officially broken every Coachella record in sight 🔥 • Highest-paid artist in history • Highest ticket demand ever • Most-liked post ever • Most-viewed & most-Googled performance ever • Most expensive tickets ever sold This is BIEBERCHELLA domination 🔥
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Should’ve won song of the year and best pop solo performance at the Grammys
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𝕔𝕙𝕒𝕣@eternalemails
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@SkylarSwifties @PoppPulse And if his performance alone is generating this amount of buzz and resurgence, that means that his longevity and impact is generational without all the extra. You should be thankful he doesn’t do all the promo that your fav does, it allows you to live in delusion about his impact
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@MoonlightBeeber @PoppPulse LMFAO will be in the trench like usual soon☠️😭
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K loved Bieberchella🤭 retweetou

@SkylarSwifties @PoppPulse Y’all have been saying this since 2009 & he’s still on top. His listeners stayed around 80M even on Hiatus. If Justin’s version of “the trenches” is being Top 10 most streamed in the world with little to no album promo and rare performances, then I don’t mind him being there🤷🏽♀️
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K loved Bieberchella🤭 retweetou

K loved Bieberchella🤭 retweetou

@MizBSwitch @PoppPulse The man who didn’t even pay to promote his latest much bought streams…meanwhile his numbers and listeners have been increasing across all platforms for months up until now…right🥴
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K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭 retweetou

'SWAG | SWAG II' by Justin Bieber received 13,509,258 unfiltered streams on the Spotify Counter on April 13
#SN_JustinBieber

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K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭 retweetou
K loved Bieberchella🤭 retweetou

also the people saying “if he was a woman…” are discounting the years he spent doing pop girl shit while scooter braun had him on pills
Louie@DJLouieXIV
I liked Bieber's performance. As someone who clearly hated being shoehorned into maximalist pop spectacle, I'm happy he did this in a way that made sense to him. He also has the compelling narrative pathos, vocal talent, and massive superstar charisma to (mostly) pull it off...
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