Pepe Xicohtencatl 💡

Question came up in today's PR meeting. Impressions vs. Reach. What do y'all use for your reporting? #PRchat

@PRisUs Wait, people are using AI to comment? 😂

Here's a Q - should we call people out when we catch them using AI to comment on our LI posts? 🤔

@JoniSweet Most journalists I know are too busy with deadlines to give this type of feedback.

Question for PR pros: If you send a journalist a product sample for consideration for coverage, do you want honest feedback if they don't like it?

@PRisUs Hey journalist, can you keep a secret? 🤣

WHY? WHY do PR people continue to do this? Once again - embargoes should be used sparingly, when the situation warrants. Slapping the word "embargo" on your news is meaningless-*unless* the journalist has agreed to honor it (& even then-it's about trusting the journalist) #PR101

PR professionals do not have editorial control over earned media stories. So, no I will not call the editor to change the headline.

@CarlosYustisTV @Paris2024 @Olympics @TelemundoSports @Telemundo48 @NBCOlympics @nbcbayarea Let's go! 👏🏽👏🏽👏🏽

Arrancamos la cobertura de @Paris2024 Serán mis 4tos @Olympics pero la primera vez que estoy dedicado solo a fútbol ⚽️ Nos vemos en #Paris2024 Allez!! @TelemundoSports @Telemundo48 @NBCOlympics @nbcbayarea

@PRisUs Never had to do that, but I will now!

Working in public relations, one of the things I _always_ do whenever I'm putting together a presentation for a speaking gig is to search for the word "pubic" before finalizing my slides 🙃 #PRLife

@BarneySantos It's only a hidden gem because they've never gone to that part of town. 🙃

If I hear one more food influencer say “come with me to this hidden gem” I’m gonna lose my shit 😂😂

@PRcarly Congrats! It's all about researching who it makes sense to pitch the story to. Right outlet x writer.

I got a client coverage in TechCrunch on my very first week as a PR pro. This is embarrassing to say now, but I didn’t even know it was considered top-tier at the time. I’d just moved back home after leaving a role as a production assistant for Dr. Phil, and my mom asked me to help out in her PR firm. The client was launching a home security camera. I put in the research, and saw that TechCrunch covered similar products. So I reached out to a reporter who seemed like the best fit. Despite being only 24, VP-level team members (it was one of the bigger PR firms) started coming to me for guidance on pitches. Completely by accident, I’d stumbled into the perfect job for my skill set. I had: ✅ Taken creative writing classes, which honed my written communication. ✅ Majored in psychology, which helped me understand what makes people tick. ✅ Run a nature conservation blog where I came up with eye-catching headlines. And since then, I’ve been using that skillset to help tech companies scale, get acquired, and go public. I’d love to know: How did you get into PR?

@zanmerusteff Don't bother, competitive in what aspect? Huge 🚩

Freelance writers: when someone says "competitive rates," what number comes to mind?

@Frank_Strong Didn't the group behind these monoliths come out some time ago? Or was it a single artist.

Voyager is communicating again from interstellar space -- some 15 billion miles away. And 15 is the inverse of 51. Come on! This is the fun conspiracy stuff!

@Frank_Strong Companies: Layoffs, downsizing Also companies: Lets go to Cannes and party on a boat with Paris Hilton

This is that time of year when I see "Cannes" in the subject line, I just hit delete. Gossip. Backslapping. Fingerpointing. Grandstanding. Very little in the way of utility. Am I off the deep end here? Does anyone in B2B care about Cannes?

@PRisUs I've already seen cases where people think AI generated images are real.

@PRandTech Gross

AI is out of control

Except - this isn't a positive. Seeing what others "like" tells you A LOT about them 👀

It's a mindset, when I lived in SF I did manage to ship faster

Client asking to start "pitching" when there are no PR assets and key messages put together is not a good strategy

@BarneySantos Let me know if you don't have luck sourcing a mariachi. ¡Ánimo!

Last year someone stole $6000 worth of fuses from our electrical panel the day before Mother’s Day leaving us without power for a day stressing. This year a mariachi group we had booked for Mother’s Day just canceled on us. Now I’m scrambling trying to book a replacement 😑

Not everything has to be a press release. 📝

@marioxcarrasco It really does, speaking the corporate lingo and understanding the process for approvals is something that would have taken a long time to understand if not for being in the trenches