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Google’s recent updates neutered FAQ results in SERPs. We take a before and after look to see the effects of these changes. portent.com/blog/content/s…

Should you use a headless CRM for your site? Learn what a headless CRM is, how it works, and where it makes sense. portent.com/blog/design-de…

Take a look at @MentorsColl's article on Portent and our leader, Kirsten Pickworth. This is the perfect read if you want to know what makes us unique. mentorscollective.com/unveiling-kirs…

It's finally here! Portent's new monthly digital marketing newsletter launched today. Sign up below for: - Our hot takes on the latest industry trends - News on our radar - New content from our experts portent.com/newsletter

Conversion Rate Optimization (CRO) allows you to improve your website performance using data-driven methods like AB testing. Learn why CRO is a smart investment right now. portent.com/blog/cro/why-y…

Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how it’s calculated, and how you can increase it. portent.com/blog/paid-medi…

Universal Analytics (UA) stopped collecting data on June 30th, 2023, but there's no need to panic. Use this guide to migrate to GA4 and preserve your UA data. portent.com/blog/analytics…

How to deliver PPC results to executives: Get out of the weeds searchengineland.com/deliver-ppc-re…

5 tips for effective PPC bidding on a budget searchengineland.com/ppc-bidding-on…

Discover the wisdom of Portent’s marketing experts who have successfully navigated recessions. Gain insider knowledge, battle-tested strategies, and innovative techniques not just to survive but THRIVE in challenging times. Did we mention it’s free? portent.com/ebook/internet…

Ideal Customer Profiles (ICPs) help you identify B2B leads and are crucial to conversion rates. Read this guide to learn how you can use ICPs for your business. portent.com/blog/cro/ideal…

Hot takes hot off the presses! Portent's resident local search guru, @hhuskins, is here to give you a dose of reality when it comes to all things AI and local search. portent.com/blog/seo/ai-gb…

A content audit evaluates your website’s content to see what is and isn’t working. Learn how to perform your own content audit with this guide and template. portent.com/blog/content/h…

Interaction to Next Paint (INP) is a critical metric for your site. Learn how reducing your INP score can improve your customers' experience. portent.com/blog/design-de…