Red Evolution

In our final podcast of the year we look at the main developments impacting digital marketing (yes, AI mainly) and Julie tries to keep Dave on topic. Listen on your podcast app - just search for Digital Marketing From The Coalface. #digitalmarketing #podcast #b2bmarketing

The final podcast episode of the year rounds up 2025 - including our experiences with AI, the future of search marketing, why you need to focus on your niche, B Corp and more. Search for Digital Marketing From The Coalface. #digitalmarketing #bcorpuk #b2bmarketing #podcast

Content is more than words; it’s your solution engine. Focus on crafting educational content that addresses real business challenges and demonstrates your expertise in the industry. #ContentMarketing #B2BInsights #digitalmarketing #industrialmarketing

Your website needs to make strangers feel safe and give them the confidence to contact you and start a conversation. You need to make them feel like hiring you won't make them look silly. #b2bmarketing #industrialmarketing #webdesign

2025 has refined the way we think is right to operate as a "boutique" digital marketing agency. Being B Corp certified means developing our expertise in the right direction: one that is mindful of our impact on the world. #bcorpuk #positivecommunityimpact #scottishtalent

Being members of the Edinburgh Chamber of Commerce has brought our team a lot of positive opportunities, including the support that enabled Red Evolution to become B Corp certified as part of the @edinburghchamberofcommerce B Corp 500 campaign. 🤓 🤓 #bcorpuk #scottishtalent

We are now part of the growing number of Scottish companies who are B Corp certified! We believe that Scotland can lead the way in making businesses more mindful of the planet and the people in it & hope to see many more becoming certified by 2030! #bcorpuk #scottishtalent

Cloudflare's new "pay per crawl" shifts the AI game—ensuring creative work gets the recognition it deserves. As AI companies face potential charges for content crawling, the future of fair, secure online creativity is being tested. Do you think it's long overdue? Link in comments

Google's rolling out AI that evaluates your landing pages for relevance. If your content aligns with your ad promises, you'll see improved results and less user frustration. Stay relevant, think user experience, let your page do the talking! #googleads Link in comments

AI overviews are redefining search—prompting users to ask more detailed questions and receive answers tailored to their unique needs. In our latest podcast episode we chat about how technology is driving more human-centred search habits. #SmartSearch hubs.li/Q03zty4B0

Have your website's click-through rates dropped? AI is revolutionising search, moving beyond keyword matching to providing tailored answers at the top of the search results page. Get actionable steps for boosting your digital visibility hubs.li/Q03vN9m10 #b2bmarketing

B2B marketing can be daunting because of the value of each outcome and the complexity of a sale, but it can be worth it. Listen to the whole of episode 156 of Digital Marketing From The Coalface hubs.li/Q03scxXG0 #digitalmarketing #b2bmarketing #industrialmarketing

Are some B2B companies afraid that social media will damage their brand? If their audience is there, it's worth taking the plunge to reach them. Listen to the whole episode hubs.li/Q03sbtkX0 #digitalmarketing #b2bmarketing #industrialmarketing

Engineering companies are often risk-averse when it comes to social media. But it's better to take control and get your own message out there the way you want it. Listen to the whole of episode 156 hubs.li/Q03sd1K10 #digitalmarketing #b2bmarketing #industrialmarketing

We're delighted to introduce Cameron who joined the team at the start of June. Cam is a digital advertising specialist who will be working on data-driven advertising strategies for our clients and ourselves. more here hubs.li/Q03sbh780 #digitalmarketing #b2bmarketing

Using digital marketing you can experiment, measure and change quickly. The plan doesn't always work but you need to be prepared to take risks. Listen to Digital Marketing From The Coalface hubs.li/Q03qF5030 #B2Bmarketing #digitalmarketing #strategy #podcast

A strategy-first approach is always preferable - but you can test specific tactics to help you figure out your strategy. Listen to ep 155 of Digital Marketing From The Coalface on any podcast app hubs.li/Q03qF3cX0 #B2Bmarketing #digitalmarketing #strategy #podcast