Sean Makin retweetou
What Is Branding? 3 Minute Crash Course. A brand is not a logo. A brand is not a product. A brand is not a slogan or a promise. A brand is not the sum of impressions you push to an audience. A brand is a result. It’s the gut feeling people have about a product, a service, or a company. It lives in their heads and in their hearts—not in your design files or marketing decks. In the end, a brand is simple: Your brand is your reputation.
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