Alex Watson

When I was younger, I remember making and swapping mixtapes and CDs for friends. The people around me are how I found so much great new music. And while it’s been a minute since I last made a mixtape 😂 I’ve never stopped sharing music with the people I care about. That sharing has just become a lot easier via Messages on Spotify. Starting this week, you'll be able to send songs, playlists, podcasts, and audiobooks directly to friends and family, all within the app. I’m excited about what this unlocks. Because when sharing becomes part of the listening experience, discovery becomes more personal, more immediate, and a whole lot easier. Curious to hear what you all think.

Playlists have always been core to how people experience Spotify (there are nearly 9 billion user-generated playlists and counting). And now, we're making that experience even better and giving users more control over how things flow. Check out our new playlist transitions, rolling out in beta to Premium users this week and let me know what you think.

@latahelvete @eldsjal Check out the Podcast follow feed - it lets you see the most recent episodes from shows you follow. newsroom.spotify.com/2025-05-28/its…

@eldsjal Why is there no easy way to see the latest episodes of the podcasts you follow? Like a feed? And a “continue playing” feature that’s better?

A year ago we launched AI Playlist in beta and since then there have been millions of playlists created. Now, we’re rolling it out to 40+ more markets. Excited for more people to test it out and if you’ve tried it out already, let me know what you think.

Trade unions will always fight for those facing unfair dismissal. This is not one of those times.

never thought I’d feel sorry for the tory party and I was right, I don’t

Podcasters - what if I told you could offer your pod to any listener around the world, in their own local language but still keep it in your own voice? That’s the pilot we’re launching @Spotify! It’s called Voice Translation and using AI, translates podcasts episodes into alternate languages, all in the podcaster’s voice. It’s pretty insane. Take a look and let me know what you think! spoti.fi/VoiceTranslati…

@youngvulgarian I enjoyed the album You Can Do it All by Cusp, Black Belt Eagle Scout and Ride's new albums are good!

@handolio @mikejjennings That was such a great evening!

@mikejjennings I bumped into @Sifter the other day and apart from a bit of reminiscing it was pretty much all we talked about

As a user I want a 1:1 map of all of Belgium

@etienneshrdlu These are so good James. Roll on payday!

Liz Truss complains UK media focuses overly on trivialities + does not properly understand economics. This from someone who refused to do proper 30-minute prime-time interview with me when running for Tory leader which would have majored on her ropey understanding of economic policy. Which she knew — so she avoided it.

This response from Mark Rylance in The Guardian. ❤️

Earlier in the NYT obit it notes he never “committed” journalism

@lloydshep love Alice Oswald's work, she is just one of the best writers we have

0-1 Product folks / founders: what’s in your stack? Amplitude? GA? Mixpanel? Convertkit? Carrd?

@jamestplunkett @ftrain It's this one: medium.com/message/its-ki… < I met Paul a couple of years after this and it's such a rich topic to discuss.

@Sifter @ftrain Ooh no sounds great. Do you have the link?

Have to say working at the Behavioural Insights Team sometimes feels like being behind the scenes in the matrix. Regularly see 10X impacts from tiny changes to digital design - e.g. defaults on cookies. It really makes the scales fall from your eyes. (1/n)