SimpsonScarborough

SESSION SPOTLIGHT: Bringing Balance to the Higher Ed Brand  PRESENTED BY: Christopher Huebner, Director Strategy Planning Sara Wallace, VP Strategy SimpsonScarborough More info & schedule: eduwebsummit.com/schedule/eduwe… #HigherEdMarketing #eduWeb24 @simpscar

Good morning #AMAhighered! Be sure to stop by "A Branding Blueprint for a State of Change," today at 2:30 pm CT. There may be some fabulous Idaho chips involved... We'll see you there!

A huge thank you to our brand partners at @SimpScar for helping us launch this transformational campaign for @BoiseState. From research, to messaging, brand and web, SimpsonScarborough may be the best in #highered at aligning institutional priorities with award-winning execution.

We were curious how AI affects the content students seek on institutional websites in #highered. So, we asked a few of our experts. Listen to a snippet of our conversation with @SimpScar Director of Web Development, Ben McCombs, and Director of Digital Content, Tim Jones.

Are you attending #HeWeb23 this week? Don't miss @AlexAhlstrom and Emma Miller presenting, "Don't Just Crunch Numbers, Set Them Free: A Guide to Data Empowerment," tomorrow at 2:45pm. We'll see you there! cc: @HighEdWeb

Thank you to everyone who joined us for yesterday's webinar, "Hey ChatGPT, Where Should I Go to College?"! If you were unable to attend, you can catch up and join the conversation by watching the recording now → youtu.be/gIvcvS-P-wI

If you want to hear more about AI and the prospective student's user journey, let us know below, and we'll send you the webinar recording from today!

Your prospects are already more engaged in AI than even those in the age range of 18-29 (shown below). There will be some expectation of AI adaptability in the future - how can #highered rise to the challenge?

It's important to optimize your institution's content to AI to be more than just a source of information. #AI #highereducation

Students are asking the question, "Will I get accepted here?" to AI like ChatGPT. They're getting direct information, most likely tailored to their needs for an idea of their chance of acceptance.

What does AI know about #highereducation?

Did you know that ChatGPT use has increased 10x since November 2022? Associate Director of Data Products @AlexAhlstrom and UX Designer Tim Meyer are sharing some 🔥 data in today's webinar, "Hey ChatGPT, Where Should I Go to College?"

Embracing the power of brand stretch can help redefine the value of #highereducation. Discover how our industry's mission can blossom in unconventional ways from institutions that explore innovative avenues and transform the future of learning. → insights.simpsonscarborough.com/brand-stretch

There is still time to participate in this year's Higher Ed CMO Study! Take the survey today by clicking the link below - the deadline is Thursday, August 31. #highered #hemktg

This is Witt + You. → simpsonscarborough.com/our-work/witte… #hemktg #highered #branding

@Wittenberg's small school energy sparks imagination, illuminates understanding, and prepares students for the world.

"If everyone’s path is different post-college, then every alum and thus their capacity to contribute is different." Read more about the new rules of engagement from Creative Director Jason Shough → insights.simpsonscarborough.com/rules-of-engag… #highered #hemktg

What he said. 👇