Roman B. ✍️👻
3.3K posts
Roman B. ✍️👻
@Writenthic
Getting you engaged B2B leads with ghostwriting | Ex Research Scientist obsessed with Copywriting. My LI ➙ https://t.co/IvNEg92fQf
Let's chat, DM me 👉 Entrou em Eylül 2017
256 Seguindo316 Seguidores
In 1948, this man was found dead.
No cause of death.
No one waiting.
No record.
No name.
No past.
He was erased so perfectly, it lasted 74 years.
In 2022, they found out who he was.
And wished they hadn’t. 🧵
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Why your pricing page is confusing (and how to fix it)
Let’s face it:
𐄂 People don’t want to “custom request” everything
𐄂 Vague pricing triggers doubt
𐄂 Too many plans = decision paralysis
Try this instead:
✓ Show 1–3 clear packages
✓ Add price ranges to reduce fear
✓ Label your “Most Popular” plan
Example:
“All-in Basic – CRM setup and training – $2K–$3.5K
Most Popular: All-in Pro – CRM + Website + Support – $4K–$6K”
Add a CTA right there:
→ “Book a 15-min walkthrough”
Clarity sells. Confusion stalls.
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Last week, I made a new pop-up for @goodgood_golf .
They didn't use it 😔
But they DID change their pop-up right after I emailed them!
(Nice work!)
Except...
You guys put the coupon code IN THE POP-UP!
(Whoops)😅
We're almost there...
First, put the OFFER in the headline:
"SAVE $5 ON YOUR FIRST $50+ ORDER"
Second, kill the code!
They can get it AFTER they put their email in 🙂
Lastly...
Email me back so I can fix a bunch of other email stuff for you 💪
Your friend,
Alin "El Copy Goat" Dragu
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This tweak turned LinkedIn into a lead engine
12,000+ followers.
But no website link in the profile.
Sound familiar?
Most founders optimise posts…
…but ignore their profile.
Here’s what to fix:
✓ Add a voice note (if available)
✓ Pin a featured resource
✓ Include your site in the headline or featured section
✓ Add one CTA in the About:
“→ Want to streamline your ops? Book a free audit.”
People will click through.
Give them somewhere worth landing.
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@tanyashaped funny enough you get those ugly ones even on Linkedin :D
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@Writenthic those: "Hey! I can make $10000 for you in 2 weeks, does that sound good?" DMs will be the end of me
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My buddy Brad sent over 800 cold DMs.
He only got two leads... zero converted.
His big mistake?
Treating outreach like a lottery.
Unfortunately, more messages ≠ more revenue.
Effective outreach feels personal, not procedural.
Here’s what most cold DMs sound like:
> “Hey! Need help with building an App?”
They scream: VENDOR!
And they kill trust faster than any price tag.
What to do instead?
→ Start with mutual context or observation (2nd-degree connection, shared interests, recent post)
→ Add a micro-audit in the first message
→ End with a soft CTA:
“Would it help if I sent over 3 quick fixes for your checkout page?”
Small shifts. Big difference.
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Tired of cold outreach that feels... cold?
You're not alone.
Most agency founders know they need more pipeline,
but avoid cold DMs like the plague.
Because they don’t want to be "that guy."
𐄂 Pitch slaps
𐄂 Automation junk
𐄂 Zero context intros
So what happens?
They keep relying on referrals.
Pipeline stays unpredictable.
And lead gen becomes a monthly anxiety loop.
Here’s the fix that’s working for me and my clients:
→ Warm conversations.
Instead of blasting messages, we:
✓ Comment on prospects' content strategically
✓ Send 2nd-degree connection requests with no pitch
✓ Follow up with genuine intros
✓ Ask questions, not for meetings
Simple.
Here’s what that unlocked for me in the last month:
– Grew my network by 17%
– Got on 3 prospect calls
– Without sending a single spammy pitch
But I don't even try hard, spending no more than 1 hour a day on LinkedIn.
Wanna know the best part?
No scripts.
Just structure + empathy.
If you hate cold DMs, don’t give up on LinkedIn.
Just stop trying to close on the first message.
You wouldn’t propose on a first date, would you?
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@meizhuy But AI is quite helpful in acquiring specialised skills.
Now, doing customer conversations or deep dives into tech is easier than ever before.
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@Writenthic Dude yes. AI only amplifies what you already know.
There's legit no use outsourcing everything to it, ESPECIALLY thinking
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If you don’t know math, the calculator is useless.
The same goes for AI.
We’re raising a generation surrounded by supertools—ChatGPT, Gemini, Github Copilot...
But here’s the hard truth:
Tools don’t make you smart. They amplify what you already know.
Just like calculators made arithmetic faster (not obsolete),
AI makes problem-solving faster, but only if you understand the problem.
So I’m not rushing to outsource thinking.
I want my kids to learn to think first.
To get their hands dirty with ideas before they hand prompts to a machine.
Because knowing how the system works, even a little, changes how you use it.
And that’s the difference between mindless automation and creative mastery.
→ AI is your calculator. But the math is still yours to learn.
What’s one “fundamental” you believe we shouldn’t skip—even in the AI era?
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@tanyashaped Ahah, thank you for you kind words :) We’ll see how that develops
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@Writenthic Sounds like a plan😎Can't wait for you to crush X with those cool videos and LFs of yours
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Landing pages have one job:
→ Get the visitor to take action.
Yet too many pages sabotage this by adding distractions:
𐄂 Blog sections
𐄂 Company history
𐄂 Endless scrolling
If your goal is to book calls or collect leads, simplify:
✓ Cut “Recent Articles” from the landing
✓ Add a single bold CTA: Book Free Consultation
✓ Link to the blog only in the footer or nav
Every section on a landing page should answer one question:
“What does my visitor need to believe to take action?”
If the answer isn’t “this blog post,” cut it.
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@tanyashaped not yet :) But I'm getting closer and closer to my ideal offer, and once this is settled, I'll probably come back and create a new profile
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@robwalling It's not the problem with X, it's a generational problem that unravels: outsourcing brains to AI
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What’s the biggest problem with X/Twitter right now, and why is the answer engagement-bait tweets?
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@tanyashaped Haha, I haven't quite gotten back on X yet. I've been reposting my LI stuff here by accident.
I get it though, solving client's problems is the most exciting part of it all :D
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@Writenthic first of all, good to see you back on X :)
and I agree with the fact that AI is a tool and you should start with your own critical thinking process first.
Solving my client’s problems on X makes me rack my brains in so many ways :D and I freaking love it
English
@tanyashaped Oh, cool, so sounds like you launched your newsletter. I haven't been seeing my X for quite some time..
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@Writenthic the last paragraph is gold
literally wrote an email about it today
if it's not convincing enough, they're gonna leave your page real quick
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You’re publishing LinkedIn content regularly…
But nothing’s happening.
Zero leads.
Zero growth.
The worst? Zero conversations.
I’ve been there.
I've done it all: wrote daily posts, tweaked every line, studied copywriting books.
But my inbox? Quiet.
My calendar? Empty.
Then something clicked:
“Content isn’t what starts the conversation. It’s what supports it.”
So I changed the sequence:
– Started with friendly DMs.
– Commented on ideal clients’ posts.
– Then let the content do its work in the background.
That’s when replies came in like:
“Just saw your post, spot on.”
“I’ve been reading your stuff for a while, would love to chat.”
But here’s the mistake I see founders make all the time:
They treat content like a cold pitch.
But people don’t discover you through posts unless you push the snowball first.
Engagement isn’t random.
Thought leadership isn’t a lottery.
The algorithm isn’t magic.
It starts with real relationships.
→ Conversations are the spark.
→ Content is the kindling.
→ Trust is the fire.
If you’re posting consistently and still getting crickets,
ask yourself:
Are you showing up in the right people’s inboxes first?
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My partner once ran a coaching biz.
Her landing page had a “Book a Call” button.
Nice. But lots of people just… didn’t click.
So we added a “Request a Callback” form with a phone field.
What happened?
✓ 2x more leads
✓ Easier scheduling
✓ Higher show-up rates
Why?
Because people are impulsive.
If you call them right when they’re interested—you win.
The best time to follow up?
📞 Right now.
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@AndreiHudovich Investing since 2020, just today -3.5k across 3 ETF, good times to shovel more cash in, which I wish I had 😆
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@tanyashaped Brekky is an Australian word for breakfast. Aussie slang is a great topic in itself :D
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@Writenthic I have no idea what a brekky is but I believe the overall message is good hahahaha
spent a ton of effort on this, and I think it turned out to be really fun to read
Thanks for your continuous support Roman🤩
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