Digital Addix
173 posts
Digital Addix
@digitaladdix
Digital Addix —the better media buying business. Bringing human ingenuity to digital media technology. #HUMANATION
San Diego, CA Entrou em Eylül 2014
612 Seguindo115 Seguidores
Actionable Analytics Solve Real Marketing Hurdles. Analytics helps marketing be more relevant, balancing privacy and personalization. This pays off in better marketing decisions: from uncovering who your customers are, to closing the loop on measuring marketing ROI.
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A recent forecast released by eMarketer puts the number of connected TV users at 182.6 million, or 55.5% of the U.S. population for 2018. In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.
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The Birth of #BannerAds: In 1993 GNN was the first commercial website to sell a #clickable #ad. In 1994 Hotwired the first commercial web magazine deliberated on ways to pay their writers & thought of selling #adspaces on mass, coining the term #banneradvertising #AdFacts
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Does blockchain technology have a use case in digital marketing? Blockchain technology is continuing to find practical and not-so-practical use cases in many industries. bit.ly/2OSl4XW
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#AdFact : #Advertising experts agree the “greatest commercial ever made” was the 1984 #SuperBowlCommercial that introduced the Macintosh computer and ran only once. Directed by Ridley Scott. #AdFacts
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San Diego #Comicon Festival Recap - Our Favorite Activations. #comicon2018 #sandiegocomicon #comiconactivations #comiconsponsors #comiconrecap #comiconfestival #comiconpics
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We love this new Best Buy campaign, targeting youth in a new push promoting their teen tech centers. bit.ly/2LJk22J #bestbuy #campaigns #teentechcenters #advertising #commercials
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Last year Google announced #integration with #GoogleAnalytics360 & #Salesforce. Since then we've seen new features for #Google #Analytics #360 customers. Google just announced that #GA will be passing #webanalyticsdata directly to #SFMarketingCloud. pos.li/29ydjq
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There is no single solution that provides a perfect balance of new and legacy practice, but there is a suggested line of thinking that can help one organize the pieces that can fulfill the objectives needed to achieve a particular, holistic outcome. pos.li/29wc7p
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@TimFerrissShow @timferrisssays @TimFerrissBlog @timferriss in response to your latest #podcast, we want more #casestudies! Thank you for your incredible work.
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This article discusses the big elephant in the room, the monster we have created through our compulsiveness of complicating things, but also reminds us of the path to overcoming and solving the problems of the #digitalad ecosystem we see in place. pos.li/29qwyo #adtech
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#Google launches #programmatic #audioads in #doubleclick #bidmanager - The potential of programmatic audio has caught the interest of advertising’s behemoth. bit.ly/2J3e2MO
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Do humans have the ability to rationally assess the pros and cons of sharing their information? Does society need to define the boundaries for us? Carnegie Mellon behavioral economists conducted a study: pos.li/29qlny #facebook #privacy #data #humanbehavior #dataprivacy
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Business owners REJOICE: we’re ready to shop the gram! Instagrammers will now be able to spend $$$ without ever leaving the app thanks to new native payments. Oh, the places social advertising will go...
#InstagramWin #PaidSocial #ShopSocial #Instashopping pos.li/29qlei
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